Grow and contribute to SBSA/BU's reputation, brand, and image through Public Relations strategies and plans by building media/PR relationships and leveraging PR/media knowledge and experience. To drive positive and proactive media/brand and reputation outcomes for the bank/BU through strategic relationship management, campaign planning and implementation, external communication plans, and content development to enhance the reputation of the bank and realize commercial benefits.
Qualifications:
- A degree in Communication or Public Relations
Experience:
- 5-7 years of experience and exposure to the financial services industry, with a proven track record in dealing with diverse media outlets and interacting with media.
Key Responsibilities:
- Using the BU brand aspirations as input, develop compelling Public Relations (PR) and external communication plans that drive positive media coverage, building the bank's brand and reputation. Identify opportunities for building strategic relationships with relevant media stakeholders, such as journalists, editors, and other media professionals.
- Partner with internal stakeholders to seek out PR opportunities that will build brand and reputation, aligning communication and PR plans with business roadmaps to ensure relevance and that opportunities are not missed. Create and drive campaigns that generate positive media coverage through compelling content plans and story angles that elevate the bank’s positioning ahead of competitors.
- Collaborate and inspire creative teams to produce visual and multimedia content that achieves the strategic intent of the campaign and contributes to realizing commercial benefits for the bank. Craft convincing media motivations that lead to prominent interviews, features, and placements in various media outlets to increase visibility and coverage. Craft press releases that convey appropriate strategic messaging and prepare media kits for effective distribution to the media.
- Take ownership of responses to media inquiries and requests in a timely and accurate manner to protect overall reputation and prevent the creation of ‘fake news’. Facilitate media training within the business to ensure internal stakeholders are properly equipped to engage with media in a way that protects the bank's reputation. Ensure adherence to all policy and procedure that informs and governs Public Relations and relations with outside stakeholders.
- In the event of a crisis or issue requiring reputation management, understand and assimilate the key messages to be conveyed and develop communication plans that deliver the correct information through the most suited channels to all intended audiences.
- Develop factual and non-emotive communication material that protects the bank's reputation and brand when there is a threat of an issue requiring careful messaging, including the development of media holding statements when necessary.
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