Reference: KEY001040-AK-2
International IT concern is seeking a Marketing Execution Senior Specialist to join their team for a fixed term contract. They require someone to drive marketing activities across the customer lifecycle, product portfolio, segment, and channel.
Duties & Responsibilities
Key Responsibilities and Tasks
Responsible for delivering against the marketing demand generation and revenue objectives as defined within a specific sales area-based territory for the current year's Go-To-Market plan and priorities. Responsible for demand generation and acceleration through effective planning and execution of marketing activities, programs and campaigns including the relevant use of account-based marketing data-driven marketing, inside marketing, digital marketing, events, and more. Look beyond return on investment of own activities and work across the entire marketing organization to assure optimal return on marketing investment for SAP.
Strategy Execution - Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals. Be digital savvy and able to build a tactical Digital First approach including web, social media, paid search, paid media. Be fully trained and responsible to ensure brand, quality, consistency, and compliance and promote these aspects within all related demand generation and nurturing activities. Collaborate with different teams to provide a balance of marketing activities across all pipeline stages including acceleration and close activities as required. As the Field marketer should serve as the face of marketing to the region or MU sales executive, actively seek opportunities to participate in business planning and engage in these interactions when possible.
Lead Management - Access relevant lead (and performance) reports through self-service or request ad hoc reporting from Marketing Operations teams. Have a strong understanding of the internal lead management systems in order to drive proper management of leads and to actively engage with all team members to improve lead acceptance and progression, quality and flow throughout the customer buying cycle. Review reports to understand the impact of marketing programs on pipeline health and follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively.
Data and Performance Management - Focus on excellence in execution and speed to market when documenting campaign execution, lead management activities, and digital insights in the system of records, including data segmentation tools, CRM, reports, dashboards and scorecards. Leverage these systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders.
Market Research/Analysis - Leverage market research and analyses in order to obtain a greater understanding of the target audience and SAP's solutions, SAP competitive differentiators and go-to-market approach, in order to identify relevant data segmentation, adapt messages, and optimize the campaign tactics. In addition, proactively leverage market research and analysis to search for white spaces to expand reach. Align relevant strategies, observations and interpretations with other involved parties.
Asset Development and Management - Skillfully oversee the development and dissemination of assets such as collateral, offerings, email, websites and social content, event signage and more. Assure that all assets are used in market appropriately and resonate with local buyers. May also manage the end-to-end asset or campaign production for innovative or strategic priority campaigns.
Agency Management - In compliance with the company procurement policies, identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities.
Field Enablement - Look for opportunities to communicate the overall plan to sales stakeholders (sales, sales operations, VAT team members), marketing colleagues and partners. Drive rollout of marketing tactics and assets that align with the needs of the business. Anticipate stakeholder conflicts and drive managerial resolution to avoid delay of market delivery. Communicate proactively with sales teams to understand marketing effectiveness, including digital strategies and performance, and to seek out areas of improvements. Proactively provide feedback to other marketers to improve overall marketing performance.
Customer Service and Relationship Management - Develop a high level of customer focus, thereby proactively participating in customer engagements when possible. Leverage insights to derive and optimize future strategies, optimize resources and investments, and identify respective development for teams. Create a valuable customer experience by servicing inquiries, resolving problems, and proactively anticipate customer needs which contributes to advocacy and renewals.
Channel & Ecosystem - Understand the importance of different routes-to-market and integrate ecosystem and channels (GCGB) into marketing execution strategy, including respective revenue targets. Collaborate and coordinate with GCGB colleagues to create efficiencies between direct and indirect GTM approaches.
Experience and Educational Requirements
Minimum 4-7 years of marketing experience, with minimum 2-4 years in marketing execution
Working in a multi-national company
Experience in/with sales
Experience in B2B marketing
Experience in the IT industry
Project leadership (medium to large-scaled projects)
Guiding and mentoring peers and/or junior level colleagues
Education
Bachelor's degree or equivalent required
Please note that only shortlisted candidates will be contacted
Package & Remuneration
R 44000 - R 45000 - Monthly
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