Director, Digital Marketing
Department: Corporate Communications
Employment Type: Permanent - Full Time
Location: Cape Town
Reporting To: VP, Global Marketing
Description
Your role, as Director, Digital Marketing will be to lead Dye & Durham’s global digital marketing strategy, driving new customer acquisition and improved client retention initiatives through digital marketing capabilities.
This role requires a strategic thinker and hands-on leader with a deep understanding of digital marketing trends, technology, and analytics, combined with a passion for building and deploying innovative digital programs that deliver measurable business results. You will build and manage a global team and work cross-functionally to achieve business goals.
Key Responsibilities
Digital Strategy Development:
- Develop and execute a comprehensive digital marketing strategy aligned with the company’s business objectives.
- Build and optimize inbound and outbound digital capabilities, including content marketing, email marketing, SEO/SEM, organic and paid social media, and digital advertising
- Innovate and experiment with emerging platforms and digital tools to stay ahead of industry trends.
Demand Generation & Lead Nurturing:
- Build and manage robust demand generation programs that deliver high-quality leads to the sales team.
- Develop lead nurturing programs that move leads effectively through the sales funnel.
- Optimize digital marketing funnels to improve conversion rates and customer acquisition.
Content & Campaign Management:
- Oversee the creation and curation of digital content, including blog posts, whitepapers, case studies, webinars, videos, and social media.
- Design and implement multi-channel digital marketing campaigns to increase brand awareness and lead generation.
- Collaborate with the product marketing team to ensure content is aligned with product positioning and messaging.
Analytics & Performance Tracking:
- Monitor and analyze digital marketing performance, using data to optimize strategies and deliver ROI.
- Provide insights and reports on key performance indicators (KPIs), campaign performance, and customer behavior to senior leadership.
- Leverage marketing automation tools (e.g., HubSpot, Marketo) to track engagement and nurture prospects through the sales funnel.
Team Leadership:
- Lead, mentor, and develop a global team of digital marketing professionals.
- Foster a culture of creativity, data-driven decision-making, and continuous improvement.
- Ensure the team collaborates effectively with other marketing and sales functions.
Collaboration & Cross-Functional Engagement:
- Work closely with the sales and customer success teams to align marketing efforts with the customer journey and sales goals.
- Collaborate with product and development teams to ensure that digital marketing supports product launches and key initiatives.
- Partner with external agencies and vendors to execute high-quality digital marketing programs.
Skills, Knowledge & Expertise
We know you will have a wide variety of skills and experience, but to thrive in this role we think you will need;
- Degree or diploma in a relevant field (e.g., Marketing, Business, Technology) with a passion for digital technologies and digital marketing.
- 10-15 years of digital marketing experience, with at least 5 years in a leadership role, preferably in the legal technology or SaaS industry.
- Proven experience managing global digital marketing strategies and cross-functional teams.
- Experience building and managing multi-channel digital marketing campaigns targeting SMB-sized business customers in multiple global markets is highly desirable
- Expertise in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Salesforce, SEMRush, etc.).
- Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
- Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously.
- Analytical mindset with a passion for using data to drive decisions and measure success.
- Strong leadership and team-building skills, with the ability to inspire and motivate a global team.
- Exceptional communication and interpersonal skills, with experience collaborating across departments and with senior leadership.
Job Benefits
- Work with a leading global company at the intersection of law and technology.
- Be part of a dynamic, high-performing team that values innovation, initiative and collaboration.
- Opportunity to lead global digital initiatives that have a real and measurable impact on the business.
- Competitive salary, benefits, and opportunities for professional growth.
Do you share our DNA?
- We ask how tomorrow can be better than today
- We are passionate about solving our customer's challenges
- Our ideas break boundaries
- We value different perspectives and encourage dialogue
- We take ownership and celebrate together
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