Key Performance Areas
- B2C Marketing Coordination
- Customer Journey / CRM Coordination
- Website & SEO
- Data Tracking & Reporting
- QMS
Minimum education (essential):
- BCom Marketing Management or related Commerce degree
Minimum education (desirable):
- Postgraduate
Minimum applicable experience (years):
- 2 - 4 years
Required nature of experience:
- Business to Consumer marketing
- Marketing Administration
- Digital Marketing
- Marketing Campaigns - particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.).
Skills and Knowledge (essential):
- Proficient in Microsoft Suite or Google Suite
- Marketing research / competitor analysis
- Customer Relationship Management (CRM) systems
- Strong analytical skills
- Optimizing lead conversion
- GA4 (Google Analytics 4)
- MailChimp or similar software
- Campaign management
- Customer segmentation
