- Support B2C marketing efforts with a focus on campaign optimization (email, social media, content marketing, etc.).
- Provide essential marketing administration to ensure smooth execution of daily tasks.
- Monitor and optimize digital marketing campaigns to achieve set KPI targets.
- Conduct competitor analysis and marketing research to inform strategy.
- Manage and enhance CRM systems to improve customer engagement and retention.
- Utilize strong analytical skills to optimize lead conversion and improve campaign performance.
- Proficient in Microsoft Suite or Google Suite for efficient task management.
- Leverage GA4 (Google Analytics 4) to track and analyze campaign performance.
- Experience with MailChimp or similar platforms to manage email marketing campaigns.
- Apply customer segmentation techniques to improve targeted marketing efforts.
