THE OPPORTUNITY
We have an opportunity for a Social Media Community Manager to join our team. The purpose of this role is to manage multiple social media marketing campaigns and day-to-day activities. The incumbent develops content working closely with the broader marketing team and graphic designers. Community Managers should be comfortable finding creative ways to increase online presence, as well as using analytics for reporting.
DUTIES/ RESPONSIBILITIES
- Contribute to and implement the social media strategy, to align with business goals.
- Oversee social media accounts.
- Monitor social media and web traffic metrics.
- Assist with content planning and development of a content calendar.
- Develop relevant content topics to reach the company's target customers.
- Create, curate, and manage all published content (images, video, and written).
- Generate, edit, publish, and share engaging content.
- Ensure that content contains zero grammatical or spelling errors.
- Foster online engagement and attraction to the Hungry Lion brand.
- Actively communicate with followers, respond to queries in a timely manner, and monitor customer reviews.
- Respond to all comments during office hours and when required after hours.
- Actively engage with communities on all social and digital media platforms on a daily basis in accordance with Company requirements.
- Collaborate with other teams to ensure brand consistency.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Work together with design teams to create visuals that support content pieces.
- Escalate queries to various channels (Customer Care or Operations), where required.
- Stay up-to-date with current technologies and trends in social media, design tools, and applications.
REQUIREMENTS
Essential:
- Grade 12.
- Solid knowledge of marketing standards and principles.
- Social media marketing experience.
- Strong command of the English language and the ability to convey difficult information in a simple and concise way.
- Must be able to write copy in the required social media style.
- Must be able to reply to comments and have skills to address issues.
Desirable:
- Facebook Business Manager experience.
- Social Media Marketing tools.
- Experience working with designers to convert content pieces into visual representation.
COMPETENCIES
- Deciding and initiating action.
- Analysing and interpreting.
- Formulating strategies and concepts.
- Planning and organising.
- Delivering results and meeting customer expectations.
- Following instructions and procedures.
- Coping with pressure and setbacks.
- Working with people.
- Adhering to principles and values.
- Relating and networking.
- Persuading and influencing.
- Adapting and responding to change.
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