Senior Programmatic Specialist
Location: Sandton
Time Type: Full time
Contract Type: Permanent
The purpose of this role is to collaborate with the Digital Performance teams across disciplines to develop and execute innovative and creative solutions and strategies for our clients across Programmatic platforms. This role requires you to develop best in class strategies and implementation across the Programmatic Performance disciplines on assigned clients.
Job Description:
Key Responsibilities:
- Works and implements on multiple, large or complex clients and develops overall programmatic strategy recommendations.
- Creates Programmatic strategic and tactical plans with a focus on driving brand awareness through to conversion-based objectives.
- Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations.
- Applies daily campaign pacing adjustments to deliver campaign budgets and performance.
- Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
- The trader can select the right KPI's and trends/insights for this campaign-end evaluation and can distil next steps for future campaigns.
- Maintains an in-depth knowledge of the Programmatic ecosystem, keeping up to date with new ad technology functionality and understanding the potential opportunities presented by specific technology.
- Works directly with the internal digital team to ensure all tracking is in place and mapping correctly and continuously monitor campaigns to ensure everything is serving correctly.
- Provides the 'technical expertise' needed to communicate with the client and explain campaign progress/address any blocking issues.
- Responsible for the operational success of accounts, ensuring deliverables are met on time and on budget.
- Plans account and growth opportunities, working closely with the team and media brands.
- Builds campaign proposals including a set of tactics matching with the overall goal of the advertiser.
- Exports data from the ad server interface and combines it in a correct way with DSP data points if needed.
- Ensures both yourself and the team are skilled up across programmatic platforms.
- Working closely with the Senior Management Team to share improvement ideas, feedback on team & present results.
- Manages budget pacing.
Client Service:
- Managing media brand expectations.
- Deadline and Project management.
- Strategy guidance and input in order to drive the business objectives.
- Responsible for the quality of work.
- Attend key client and media brand meetings.
- Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration.
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