We are seeking a dynamic and experienced Marketing Manager to join our team. This role focuses on both strategic ability and leadership skills, ensuring our brand’s marketing efforts are innovative, cohesive, and effective.
Qualifications:
- Bachelor’s degree in business, marketing, communications, or related field
- 8+ years’ experience in marketing
- 4+ years leadership experience
- Advanced understanding of marketing channels, strategy, budgets and reporting
- Experience/exposure across all marketing channels including brand, social media, digital, PR/influencer management, stores, sponsorships, internal comms and activations
- Experience and ability in leadership: managing and mentoring individuals/a team
- Experience with retail cycles and e-commerce
Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity.
Responsibilities:
- Work alongside Brand Leader to develop seasonal marketing strategy.
- Oversee the strategic planning by brand teams and give strategic feedback and guidance on the strategies and marketing plans before presenting to marketing leadership team.
- Oversee all seasonal brand planning and projects e.g.: seasonal calendars and briefs; evaluating objectives, channel strategy, budgets, shoot plans, digital plans, paid social breakdowns, monthly organic social plans, PR plans etc.
- Ensure accurate resource planning alongside Brand Leader which may inform future resource planning in team.
- Support Brand Leader with budget management of all projects.
- Critically analyze creative work against marketing briefs to ensure it delivers on the objectives of the campaign and is brand consistent.
- Liaise and oversee media agencies and briefs.
- Manage and maintain relationships with Merchant Heads and ensure appropriate investment of marketing to support merchant strategies.
- Develop strong relationships and work closely with all key stakeholders including creatives, shoot team, production, ecommerce and visual merchandise.
- Approve objectives and measurables of each campaign.
- Assess brand campaign reports compiled by marketing effectiveness (ME) and insights team and results of key marketing campaigns.
- Compile seasonal postmortems with ME team, insights team and Brand Heads against seasonal marketing objectives and present to management.
- Have a thorough understanding of all the marketing research insights and key research projects to ensure strategies are aligned to key insights and actions.
- Manage a team of up to 10 people and drive the team by setting clear and transparent expectations, to exhibit the culture and values of the business and achieve/exceed KPIs.
- Identify and drive training needs, coaching and development with a key focus on talent management, performance management and succession planning.
- Create a team culture that is responsive and professional when meeting deadlines and providing a business-focused service to internal/external customers.
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