Market Analyst - Singapore focus

MDIS Pte Ltd • Other • Komani, Eastern Cape, South Africa • $200 - $300 / year • 18h ago

Do you have a passion for education and a knack for data analysis?

MDIS, a leading private education institution, is seeking a highly motivated Market Analyst to join our growing team. In this role, you will play a key part in our success by providing data-driven insights to support strategic decision-making specific to the Singaporean education landscape.

Responsibilities:

Conduct in-depth market research to understand student demographics, needs, and preferences.
Analyse market trends to identify growth opportunities for MDIS programs and services.
Research competitor offerings, pricing strategies, and marketing campaigns within the local private education sector to gain a competitive edge.
Collect, analyse, and interpret data on student enrolment, course completion rates, and customer satisfaction.
Prepare reports and presentations to communicate market insights and recommendations to senior management.
Develop and maintain market research databases to track trends and measure marketing campaign effectiveness.
Collaborate with the marketing team to develop targeted campaigns that reach the right audience.
Analyse campaign results and recommend adjustments to optimize performance and increase student enrolment.
Support local sales and admissions teams with data-driven insights for attracting and enrolling qualified students.
Participate in strategic planning processes to identify new market opportunities and develop growth strategies for MDIS programs relevant to the local market.
Forecast future student enrolment trends and project MDIS financial needs based on market research.
Monitor industry trends within the local private education sector and recommend adjustments to MDIS curriculum or service offerings to stay ahead of the competition.
Stay up-to-date on the latest industry research and best practices in market analysis specific to the Singapore education sector.
Maintain strong relationships with internal stakeholders across various departments.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum 2 years of experience in market research or a similar role, with a focus on the Singapore education sector preferred.
Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SPSS).

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