As our Sponsorship & PR Manager, you’ll be at the forefront of shaping and executing the Sponsorship & PR strategy for Totalsports. This role is pivotal to our marketing strategy, where sponsorship through events, players, and community initiatives (CSI) plays a crucial role. Your mission? Maximize ROI on our sponsorships, manage our assets with precision, & leverage every bit of media exposure to elevate our brand.
Key Responsibilities:
- Sponsorship Strategy & Management: Define, manage, and execute a comprehensive sponsorship strategy that aligns with Totalsports’ marketing goals. Ensure that our sponsorship assets—whether they be events, players, or CSI initiatives—are effectively managed & deliver maximum ROI.
- PR Strategy Development: Create & implement a robust PR strategy that amplifies our brand through media channels & social brand amplifiers. Use earned and paid media to highlight our sponsorships & influencer partnerships.
- Media & Brand Exposure: Leverage every media opportunity, ensuring that all sponsorship & media exposure enhances the brand’s visibility & reputation. This includes both earned and paid-for media, making sure that every interaction with the public reinforces Totalsports’ position as a leader in the industry.
- ROI Optimization: Constantly evaluate the return on investment for all sponsorship & PR activities, ensuring that we’re getting the most value and impact from our efforts.
- Relationship Building: Cultivate & maintain strong relationships with media, influencers, & sponsorship partners to ensure consistent & impactful brand messaging.
Qualifications & Experience:
- Sports management Degree or Marketing/ Public Relations Degree
- Proven experience in sponsorship management & public relations, ideally within the sports or retail sectors.
Skills:
- A strategic thinker with the ability to develop & execute effective sponsorship & PR strategies.
- Strong project management skills, with the ability to juggle multiple priorities & deliver results in a fast-paced environment.
- Excellent communication & relationship-building skills.
- A results-driven mindset, with a keen focus on maximizing ROI & brand impact.
- A passion for sports & an understanding of the sports industry landscape.
Behaviours:
- Readily takes on new challenges and opportunities with a sense of urgency and eagerness.
- Effectively considers the diverse needs of various stakeholders.
- Establishes and nurtures internal and external relationships to create robust, and mutually beneficial, partnerships.
- Applies market and business insights to drive organisational objectives.
- Effectively works with others to achieve shared goals.
- Conveys information and communicates ideas in a clear, concise and impactful manner.
- Effectively influences others by gaining support and commitment in the delivery of organisational goals and objectives.
- Effectively and creatively uses available resources to overcome challenges, solve problems, and achieve desired outcomes.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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