Customer Journey Specialist
Our client is looking for a Customer Journey Specialist who will develop and coordinate full funnel customer journey strategies and manage the implementation thereof on the relevant platforms. Monitor and optimize journeys to achieve set KPI targets.
Actively support management to build out CRM strategies guided by market and competitor insights and historic performance. Assist with general marketing administrative tasks and continually strive to optimize processes to work more seamlessly.
Duties & Responsibilities
- Checking Things
- Documenting Facts
- Producing Output
- Managing Tasks
- Taking Action
- Interpreting Data
- Developing Expertise
- Challenging Ideas
- Generating Ideas
- Inviting Feedback
- Adopting Practical Approaches
- Upholding Standards
- Pursuing Goals
- Showing Composure
- Examining Information
- Team Working
- Following Procedures
- Thinking Positively
Desired Experience & Qualification
Minimum education (essential):
Diploma (Communications / Marketing)
Minimum education (desirable):
Degree (Communications / Marketing)
Minimum applicable experience (years):
5 years
Required nature of experience:
- Business to Consumer marketing.
- Experience in international markets.
- Experience with customer journey strategy development, reporting, and implementation with a focus on emails.
Skills and Knowledge (essential):
- Customer journey strategy development
- Customer journey implementation, testing, and reporting.
- Data analysis
- Customer journey insight generation and optimizations
- GA4 (Google Analytics 4)
- Marketing Cloud (Salesforce marketing tool)
- MailChimp
- Competitor analysis
- Proficient in Google Suite
Package & Remuneration
HR Services, Recruitment & Selection
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