Reference: JHB000939-VM-1
Our client, a well-known pharmaceutical company, is looking for a Brand Manager with a relevant degree and 3 years of marketing experience. Experience must include injectables and aesthetics.
Duties & Responsibilities
As a Medical Aesthetic Brand Manager, you will have a multifaceted role that combines marketing expertise with a deep understanding of the medical aesthetics market, specifically focusing on injectable products.
- Market Research and Analysis:
Conduct thorough market research to understand the dynamics of the medical aesthetics sector, particularly trends related to aesthetic injectables and similar products. Analyse competitor strategies, market share, and product positioning. Identify potential markets and new target demographics for aesthetic injectables. - Product Knowledge and Expertise:
Possess in-depth knowledge about aesthetic injectables, including its composition, usage, benefits, side effects, and regulations. Stay updated with the latest developments and research in the field of medical aesthetics. - Brand Strategy Development:
Develop and implement brand strategies to enhance the visibility and market position of aesthetic injectables. Work on branding initiatives that clearly differentiate aesthetic injectables from competitors. Collaborate with research and development teams to align product development with market needs. - Marketing and Promotion:
Design and execute marketing campaigns for aesthetic injectables, targeting both healthcare professionals and consumers (where allowed). Manage digital marketing efforts, including social media, content marketing, and online advertising (where allowed). Develop educational and promotional materials for both patients and healthcare providers. - Sales Support and Collaboration:
Work closely with the sales team to ensure they have the necessary tools and training to effectively sell aesthetic injectables. Monitor sales performance and adjust marketing strategies accordingly. Engage in field visits to better understand customer needs and gather feedback. - Regulatory Compliance and Ethical Marketing:
Ensure all marketing materials and strategies comply with regulatory bodies like the SAHPRA. Promote aesthetic injectables ethically, ensuring accurate representation of its effects and side effects. - Stakeholder Engagement and Networking:
Build and maintain relationships with key stakeholders, including healthcare professionals, industry experts, and influencers in the medical aesthetics field. Attend industry conferences and workshops to network and stay informed about industry trends. - Budget Management and Reporting:
Manage the budget allocated for aesthetic injectables marketing and promotional activities. Regularly report on brand performance, marketing ROI, and market insights to senior management. - Customer Feedback and Product Improvement:
Gather and analyse customer feedback to understand the efficacy and reception of aesthetic injectables. Collaborate with Medical/NBD for continuous product improvement based on customer insights.
Qualifications
Bachelor’s degree in Marketing, Commercial, Business Administration, Sciences degree, or a related field.
More than 3 years’ experience in brand management.
Medical aesthetics industry experience working with injectables is essential.
Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for aesthetic injectables.
Understanding and relationships in the medical aesthetics field with experience managing and developing KOLs and trainers.
Excellent analytical, communication, and leadership skills.
Ability to work collaboratively in a cross-functional team environment.
Proficient in using marketing analytics tools and software.
Package & Remuneration
Monthly plus Basic salary, medical aid, provident fund.
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