Minimum education (essential):
BCom Marketing Management or related Commerce degree
Minimum education (desirable):
Postgraduate Degree or Diploma in Marketing Management or related
Course / Certificate in digital marketing
Minimum applicable experience (years):
5 years
Required nature of experience: - B2B marketing.
- Experience in international markets.
- Creating, monitoring & optimizing various digital campaigns on various platforms such as Facebook, Google, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc.
- Reporting and navigating GA4.
- Analyzing and reporting on campaign data.
- Set up and testing of goals and conversion tracking.
Skills and Knowledge (essential): - Digital platforms (i.e. Google Ads, Facebook, YouTube, e-commerce platforms, 3rd party remarketing platforms, etc).
- GA4.
- Thorough understanding of conversion tracking systems.
- Digital target markets / audiences and campaign KPIs
- Predict campaign performance, based on previous experience.
- Proficient in Microsoft Suite or Google Suite.
- Excellent analytical and cross-functional communication skills
- TV Streaming (desirable)
- Google Tag Manager (desirable)
- Experience in Marketing Cloud intelligence / Marketing automation (desirable)
