A company in Ottery, Cape Town is looking for a Sales Development Representative to join their team.
Responsibilities:
Sales Development Representative (SDR)
- Outbound Prospecting: Identify and engage potential clients, including schools, universities, and corporate training departments.
- Market Research & Analysis: Conduct targeted research to identify prospective clients that align with the company’s offerings in digital learning platforms, content subscriptions, and professional development.
- Product Knowledge: Gain a deep understanding of the company's learning solutions, including their educational value, curriculum alignment, and technological compatibility.
- Lead Qualification: Assess prospects to ensure alignment with company offerings, setting up qualified leads for a seamless handoff to BDRs or Account Executives.
- CRM Proficiency: Utilise CRM tools (e.g., HubSpot, Salesforce) to document and manage all prospect interactions, ensuring efficient follow-ups and data-driven decision-making.
Business Development Representative (BDR)
- Relationship Building: Develop meaningful relationships with decision-makers, gaining a thorough understanding of their unique learning challenges and goals.
- Consultative Selling: Use a consultative approach to explore clients’ pain points, providing tailored solutions in content customisation, implementation, and support.
- Industry Insight: Stay informed on trends in digital learning, blended learning, and workforce development to enhance the company's credibility and relevance in the learning solutions space.
- Closing Techniques: Handle smaller deals independently and strategically advance sales conversations for larger partnership opportunities.
- Negotiation Skills: Collaborate with clients to develop custom packages, balancing specific content needs with scalability and budget.
Requirements:
- Persistence and Resilience: Sales cycles in the learning solutions sector can be lengthy; patience and perseverance are essential.
- Listening Skills: Ability to truly understand the unique educational context and needs of each client.
- Adaptability: Respond proactively to client feedback or market changes, including adjusting pitches to suit institutions with varying budgetary constraints or customization needs.
Additional Requirements for SDRs:
- Proven experience in prospecting, market research, and lead qualification within the education or tech sector.
- Strong communication skills for crafting compelling outreach messages that resonate with educators, administrators, and corporate training leaders.
Additional Requirements for BDRs:
- Demonstrated success in consultative selling and relationship-building, ideally within the education or learning solutions industry.
- Ability to close smaller deals autonomously and advance high-potential leads to the next stages of the sales cycle.
