About RedCloud
RedCloud is leveraging AI-powered technology to break down the barriers to fair and profitable trade in emerging markets.
RedCloud's Intelligent Open Commerce Platform connects FMCG Brands, Distributors, and Local Merchants on a single, equitable marketplace, empowering them with real-world insights and data to help them make better decisions. RedCloud enables FMCG Brands to seize new opportunities in emerging markets, facilitates access to more buyers & streamlines operations for Distributors, and helps Local Merchants spend more time selling products, not searching for them.
The company comprises a highly diverse, dynamic team of driven talented people from over twenty different countries, speaking multiple languages, with a physical footprint in Africa, Europe, and Latin America.
Key Responsibilities:
- Go To Market Execution:
- Oversee the deployment and management of FAOs who engage FMCG retailers to drive digital adoption of our app.
- Strategically deploy and realign FAO resources based on the evolving customer acquisition and expansion strategy.
- Ensure that FAOs are optimally placed to target high-potential markets and customer segments, adjusting deployment in response to market feedback and performance data.
- Continuously evaluate market opportunities and redeploy FAO resources to capitalize on new growth areas.
- Productivity Optimization:
- Utilize the RedTAG application to monitor and enhance the daily productivity of FAOs, capturing real-time insights and market intelligence.
- Identify opportunities to improve operational efficiency and streamline processes for FAOs.
- Leverage real-time insights and market intelligence captured through RedTAG to inform strategic decisions and adapt GTM strategies.
- Provide regular feedback to product and marketing teams to ensure the app and associated services meet market needs.
- Performance Management:
- Develop and manage a Relative Scorecard system to drive performance management and incentives for FAOs, ensuring alignment with company objectives.
- Regularly assess and adjust performance metrics to reflect changing market conditions and company priorities.
- P&L Management & Cost Optimization:
- Manage the FAO structure like a P&L, being responsible for budgeting, cost management, and resource allocation.
- Optimize the deployment and realignment of FAOs based on customer acquisition and expansion strategy, ensuring cost-effective operations.
- Analyze the financial impact of FAO deployment decisions and adjust strategies to maximize ROI while minimizing costs.
- Stakeholder Collaboration:
- Collaborate with cross-functional teams, including Product, Marketing, Sales, and Operations, to ensure alignment with GTM strategy and execution.
- Engage with regional leadership to understand market-specific challenges and tailor strategies accordingly.
Requirements:
- At least 6-8 years of experience in Go-To-Market strategy, sales management, or field operations, preferably in the FMCG or e-commerce sectors.
- Bachelor’s degree in Business Administration, Marketing, Sales, Finance, or a related field. A master’s degree is preferred.
- Extensive experience working in or managing teams in emerging markets, particularly in Africa.
- Proven track record of driving successful adoption of digital products or managing Market activation and engagement strategies.
- Experience in P&L management, budgeting, and cost optimization within a large-scale field operations context.
- Exceptional leadership and team management skills, with a focus on improving productivity, performance tracking, and cost control.
- Proficiency in using data and analytics tools (SFAs and CRMs) to monitor productivity, manage costs, and drive operational efficiency.
- Strong understanding of emerging market dynamics, particularly in the FMCG sector.
- Results-driven with a focus on achieving measurable outcomes and driving business growth.
- Culturally sensitive and adaptable, with the ability to thrive in diverse and dynamic environments.
- Innovative and proactive, with a hands-on approach to execution excellence.
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