Key Performance Areas:
- B2C Marketing Coordination
- Customer Journey / CRM Coordination
- Website & SEO
- Data Tracking & Reporting
- QMS
Minimum Education (Essential):
- BCom Marketing Management or related Commerce degree
Minimum Education (Desirable):
- Postgraduate
Minimum Applicable Experience (Years):
- 2 - 4 years
Required Nature of Experience:
- Business to Consumer marketing
- Marketing Administration
- Digital Marketing
- Marketing Campaigns - particularly in monitoring and optimizing campaigns (email, social media, content marketing, etc.).
Skills and Knowledge (Essential):
- Proficient in Microsoft Suite or Google Suite
- Marketing research / competitor analysis
- Customer Relationship Management (CRM) systems
- Strong analytical skills
- Optimizing lead conversion
- GA4 (Google Analytics 4)
- MailChimp or similar software
- Campaign management
- Customer segmentation
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