Posted On 05/13/2024
Job Information
Other
External
Work Experience: 5+ years
Qualification: Graduation
Market Competitive
City: Cape Town
State/Province: Western Cape
7100
Job Description
Responsibilities
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Deploy successful marketing campaigns and own their implementation from ideation to execution.
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
- Build strategic relationships and partnerships with key industry players, agencies, and vendors.
- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
- Analyze consumer behavior and adjust email and advertising campaigns accordingly.
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