Responsibilities
- In-depth understanding of marketing strategies and branding principles.
- Excellent communication and writing skills.
- Creative thinking and problem-solving skills.
- Conducting market research.
- Analysing data for trends, insights, and information.
- Advising internal teams on branding strategy.
- Communicating with marketing team to ensure brand alignment.
- Business savvy.
- Ability to multitask.
- Strong research and analytical skills.
- Comfort with CRM software.
- Essential knowledge of consumer behaviour, marketing analytics, branding, content creation.
- Analytical Mind-Set: Need to have a knack for analysing data as it helps gauge the competition, identify opportunities, and understand consumer behaviour.
- Developing custom marketing and advertising strategies.
- Building relationships with influencers, journalists and media owners where not already in place and necessary.
- Conducting meetings with service providers and franchisees.
- Basic knowledge of budgets and allocation of line items.
- Team player and working collectively to meet brand objectives as well as engaging with other departments.
- Willing to work over weekends if necessary for activations and brand presence.
- Min of 5-7 years in a brand manager position in the Retail or QSR sector.
- Own transport and valid driver's license.
Desired Experience & Qualification
5-7 years in a brand manager position in retail or QSR.
Tertiary Marketing education.
Package & Remuneration
Up to R45 000 depending on experience and qualifications.
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