Reference: PS010138-CA-1
A well-known medical, clinical diagnostic and life science company requires the above to successfully deliver the short- and long-term business objectives and performance targets for the science product portfolio.
Duties & Responsibilities
Minimum requirements for the role:
- A minimum NQF6 is required.
- A relevant bachelor’s degree is preferred for this role.
- Previous commercial marketing- and product management experience in haematology and clinical chemistry solutions with proven knowledge and expertise in the South African private and public IVD industry.
- Must be highly skilled and experienced in different pricing models pertaining to instrument placements/reagent rentals/lease agreements for customer contracts and tenders.
- Previous experience in strategy development and new business development is required for this role.
- Must be proficient in Microsoft Office (Excel, Word and PowerPoint).
- Must have existing relationships with KOLs critical.
- Must have an understanding of public and private reimbursement mechanisms.
- Previous experience in coagulation and chemiluminescence immunoassay solutions would be advantageous.
The successful candidate will be responsible for:
- Developing in line with supplier- and management directives, marketing, product and brand awareness plans to achieve the targeted product positioning, product life cycle, pricing, promotional and profitability strategies in line with internal and external targets.
- Developing marketing strategy and execution of plans for the assigned products to influence and drive marketing, sales and pricing strategies.
- Adopting and developing a marketing plan based on the segmentation of customers.
- Owning the portfolio of sales enablement materials including customer-facing and internal information ensuring key messaging and positioning is consistent and complies with supplier directives.
- Maintaining a pulse on the competitive landscape and making recommendations to strengthen value propositions and differentiators.
- Planning and organising presence and attendance at relevant exhibitions, conferences, and symposia.
- Providing sales, application specialists and technical services teams with regular and relevant product information and competitive insights.
- Reviewing sales performance of assigned portfolio specific to regions and accounts and providing recommendations to drive improved sales performance.
- Reporting and communicating the progress of monthly/quarterly/annual initiatives to internal and external stakeholders.
- Completing and reviewing weekly/monthly product inventory demand forecasting timeously and accurately to minimize stock write-offs.
- Maintaining and continuously improving the quality system and achieving quality objectives through daily actions.
Salary package, including benefits, is highly negotiable depending on experience gained.
Package & Remuneration
Monthly
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