Job Responsibilities
- Responsible for managing the company's marketing initiatives.
- Use market research and analysis to direct marketing strategy and planning.
- Oversee the production of all promotional materials and marketing campaigns.
- Report marketing and sales results to the Executive team.
Product and Sales
- Identify target markets and assist in developing strategies aligned with the sales strategy.
- Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
- Enhance industry knowledge by utilizing collateral from Subject Matter Experts (SMEs) to create impactful content that communicates the brand effectively.
- Deliver successful marketing campaigns while owning each stage of the process end-to-end (from idea to completion).
- Develop and continually improve various marketing materials and products to assist with the sales process, e.g., presentations, pamphlets, proposals, videos, and other marketing materials.
- Provide marketing reports on sales data, market trends, forecasts, account analyses, and new product information.
Marketing & Brand Management
- Develop marketing and advertising strategies and plans, including recommendations, reports, and presentations to stakeholders.
- Manage brand consistency across all touchpoints, including logos, colors, images, videos, and documentation.
- Promote the business brand internally and externally through effective communication and newsletters.
- Regularly vet third-party providers against performance and manage an effective preferred suppliers list.
- Build, execute, and manage the social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
- Develop LinkedIn posts with strategic writing techniques and targeted frameworks to attract the ideal audience.
- Manage and oversee the website, including content, images, updates, newsfeeds, and SEO to ensure alignment with the business strategy.
- Lead marketing initiatives with internal and external resource teams, e.g., graphic designers and web developers.
- Collaborate with global office personnel on branding and customer-related interfaces.
- Measure and report on performance measures and indicate return on marketing investment.
- Manage industry-specific events, coordinating marketing opportunities and preparing presentations and marketing collateral.
- Manage the marketing budget, including securing third-party funding collaborations.
- Initiate vendor-specific targeting projects in collaboration with SMEs.
- Assist team members with day-to-day marketing tasks as requested.
Communication and Relationships
- Build strategic relationships with key industry players, agencies, and vendors.
- Act as a knowledgeable ambassador for the brand during client and supplier engagements.
- Collaborate regularly with managerial staff and other relevant colleagues.
General
- Work both individually and as part of a team where appropriate.
- Fulfill any training and/or examination requirements as per the Company’s skills and certification matrix.
- Be willing to assist with tasks as required to achieve deliverables.
- Regularly familiarize yourself with the Company’s portfolio of products, services, customers, suppliers, and internal procedures.
Desired Experience & Qualification
Necessary Experience and/or Qualification
- Bachelor’s degree / Diploma in Marketing.
- 5-8 years of experience in a similar role.
- Proficiency in MS Office, emails, social media, and presentations.
- Knowledge and experience in design software preferred.
- Knowledge and experience within a Technology, ICT, or Telecoms environment preferred.
- Experience in an international environment preferred.
- Knowledgeable in a wide range of marketing techniques and concepts.
- Creative and innovative.
- Strong verbal and written communication and presentation skills.
- Confident and outgoing personality.
- Excellent attention to detail.
- Well organized, self-motivated, and able to multi-task.
- Ability to work effectively under pressure.
- Proficient and comfortable with new technology.
- Demonstrates the ability to work both independently and as a valued team member.
Interested?
A Consultant will be in touch if you are shortlisted for the position. Please consider your application unsuccessful should you not have been contacted within 2 weeks. We will keep your CV on our database and contact you should you match the criteria for any other vacancies.
- HR Services, Recruitment & Selection
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