Digital Marketing Manager

African Ambition • Other • Johannesburg, South Africa • 3d ago

Digital marketing manager
Location: JHB
Basic: R600 000 PA

Are you innovative and passionate about current trends and creating digital
marketing campaigns? African Ambition is looking to hire a digital marketing
manager to support the marketing team in effectively promoting its message
across all digital channels. On a daily basis, they will manage African
Ambitions social media, including Facebook, Twitter, and Instagram, and
create email blast campaigns to target key customers.

Objectives of this role

Plan, execute, and manage all digital marketing including SEO, SEM, email marketing, and social media.
Establish and execute a digital marketing strategy to distribute content.
Work with and manage a team of writers, marketers, and other stakeholders to maintain digital presence.
Maintain consistent brand messaging across all social channels.
Identify, analyse, and measure trends and content to assess how well its performing and optimize user experience.
Create and maintain an editorial calendar to deliver targeted content.

Responsibilities

Create and manage content for social media, emails, and other forms of digital communication.
Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns.
Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
Develop and monitor campaign budgets.

Preferred qualifications