Who are we: A leading South African online retailer
Who are we looking for : A highly talented Campaign Manager: Category Growth Specialist in Cape Town
What will you do:
- Develop and implement a social media paid content strategy that supports the Marketing objectives (with external counsel/workshop from brand strategy partners where required). Integrating Paid and Organic, with Paid strategic and implementation support from the Head of Performance Marketing and external agency
- Run, 0ptimise and manage company's performance channels with a core focus across Paid Social and reporting on a daily, weekly and monthly basis to the internal and external stakeholders
- Liaise with other departments to direct the marketing priorities that enable business success across paid social and other paid media channels
- Build and maintain relationships with our commercial partners at an account manager level and advise on best practices across performance and organic media channels
- Develop and execute Paid Social Media strategies for key business categories
- Work closely with the Social Media Manager to align organic and paid strategies and campaigns across social media
- Work closely with the Social Media Manager to build channel-specific content plans that engage and excite followers across all social media channels
- Execute all commercial paid campaigns as booked by the Advertising or Retail Marketing teams
- Technical implementation of campaign strategies (campaign setup, bidding strategy executions and feedback loop) and A/B test across all performance marketing channels
- Run, optimise and manage our campaign sets across various channels(Google, Facebook, TikTok etc) and platforms (web + app)
- Develop, scale and continuously refine and optimise our campaign strategy for the future, ensuring our full-funnel marketing strategy complements each performance channel
- Plot out the category-specific growth across digital channels, identifying strategic growth audiences and building a high-quality category-specific media plan
What do you need:
- A tertiary qualification is required preferably in Marketing, Statistics, Mathematics or Computer Science
- At least 3-5 years of experience in a campaign manager role
- Certifications: Google Ads (required) Google Analytics (required) DoubleClick (beneficial)
- Experience on the following platforms:
- Google Ads (required) - Includes Search(required), Shopping(required), Discover(beneficial), YouTube(required) and App Campaign (beneficial)
- Google Marketing Platform: (Having experience across all is beneficial, but not required)
- SA360 (beneficial)
- DV360 and CM360 (beneficial)
- GA360 (Beneficial) and GA4(beneficial)
- Experience on the following social platforms:
- Meta Ads (Facebook, Instagram, Whatsapp) (required)
- TikTok (required)
- Snapchat (beneficial)
Attributes required:
- Data-driven decision-making capabilities with the ability to converse with all levels of management about their approach
- A strong problem-solving and solution-orientated mindset
- Attention to detail in all levels of their approach to campaign management. (Campaign set up and reporting)
- E-commerce experience (required)
