This role forms part of the Core Consumer Product & CVP Team within SSA Product Solutions. The job description for a role focused on card payment product and customer value proposition management involves a blend of strategic planning, product management, market analysis, and customer engagement. The goal is to develop, manage, and enhance Consumer Card payment products in a way that aligns with both the company's objectives and the evolving needs of the market and customers.
The role holder will work closely with the CEMEA Product Leads, SSA Cluster Country Managers and Solution Delivery teams to support the scaling of Core Consumer products as well as manage the value proposition linked to the Visa Core Consumers products to deliver on relevant targets and product profitable measures.
This role requires a dynamic individual who can balance strategic thinking with practical execution, always with a focus on delivering value to customers and driving the success of the card payment products portfolio and sales.
RESPONSIBILITIES
- Product Strategy and Development: Develop and refine the strategy for the Visa MASS card payment products, including identifying new product opportunities, features, and enhancements based on market trends, competitive analysis, and regulatory changes.
- Customer Value Proposition Management: Design, develop and manage compelling value propositions that meet the needs of target customers, differentiate the product in the market, and align with the brand.
- Market and Competitive Analysis: Conduct ongoing analysis of the market and competitors to understand emerging trends, opportunities, and threats. Use insights to inform product strategy and positioning.
- Cross-functional Collaboration: Work closely with teams across the organization, including but not limited to the hub Product owners, Finance, Pricing & Interchange, Marketing, Solutions Delivery, Business Development, etc., to ensure the successful development, launch and support of card payment products.
- Performance Tracking and Optimization: Monitor product performance against key metrics, identify areas for improvement, and implement strategies to drive sales, growth, and customer satisfaction.
- Regulatory Compliance and Risk Management: Ensure that card payment products comply with relevant regulations and industry standards. Work with Compliance, Controllership, Visa Core Product Rules to identify and mitigate product-related risks.
- Customer Experience and Engagement: Collaborate with the greater CEMEA team to develop, enhance and sell platform capabilities delivering exceptional customer experience, including seamless onboarding, customer choice and differentiation, support, and engagement programs that reinforce the value proposition.
- VAS Sales: Drive the sales strategies and plans of all relevant Core Consumer Products, Platforms, and Resell Benefit solutions across SSA. Collaborate with relevant SSA teams on targets and sales.
MINIMUM REQUIREMENTS
- 3 to 7 years’ experience in financial/fintech industries. Product development experience is an advantage.
- Strong analytical and strategic thinking skills, with the ability to translate insights into actionable product strategies.
- Strong project management skills.
- Strong aptitude for sales.
- Digitally curious, follows industry trends and can utilize this exposure to provide compelling supporting information to Visa’s product, customer experience and digital recommendations.
- Ability to resolve conflicting situations.
- Excellent communication and collaboration skills, with the ability to work effectively across teams and with stakeholders at all levels.
- Skilled in managing complex issues and work under pressure.
- Proficient in Excel, PowerPoint and Presentation skills.
- Development and preparation of executive level briefs.
- Strong understanding of budget management including tracking of program performance and forecasting.
- Deep understanding of customer needs, market trends, and the competitive landscape in the card payment industry.
- Familiarity with regulatory requirements and risk management principles related to financial products.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
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