We are seeking a seasoned Performance Marketing Manager with a strategic vision and a deep understanding of various marketing channels and growth strategies. In this role, you will manage the performance marketing team, overseeing all performance channels including Paid Social, Paid Google, Affiliate, Influencer, among others. You will work with our VP of Marketing to help drive our ambitious growth agenda, working cross-functionally with our creative, content, retention, and organic social teams. You will pioneer our expansion into new marketing channels, including TV and direct mail while ensuring the effectiveness and profitability of our growth endeavors. This role reports to the VP of Marketing.
The ideal candidate understands the mission of Heart & Soil, personally espouses the animal-based lifestyle and values of the company, and has a passion for attracting, developing, and retaining top-talent who are aligned with our mission & values.
Experience Required : 5+ years working in marketing across various channels. 2+ years in a marketing management role
Availability: Full time
Location: Austin, TX (or willing to relocate)
What You Will Do:
Leadership & Team Management: Lead and expand the team responsible for performance marketing. Provide strategic direction and foster a culture of innovation and experimentation. Assume the potential inclusion of a dedicated creative team.
Performance Marketing Oversight: Develop and implement strategies for all performance marketing channels. Manage and develop performance marketing team members and and work closely with external agencies ensuring optimization of ad spend and campaign effectiveness in accordance with company growth and profitability goals.
Creative Direction for Growth: Oversee the 'Growth Creative' team, guiding the creation and testing of impactful ads specifically designed for paid social platforms. Ensure creative strategies are data-informed and align with broader growth objectives.
Channel Expansion: Spearhead the exploration and utilization of new performance marketing channels, including TV, Direct Mail, and more. Oversee the testing phases, data collection, and analysis to gauge each channel's success and potential scale.
Measurement and Analytics: Apply a combination of measurement methodologies to gauge marketing effectiveness and optimize spend, including multi-touch attribution, geo lift testing, and media mix modeling. Utilize and communicate insights to inform budgets and strategies.
What You'll Bring:
5+ years of experience across various performance marketing channels or related roles, with at least 2+ years in leadership positions.
- Proven track record managing diverse e-commerce marketing teams and driving measurable success in growth, ideally in the health and wellness industry.
- Expertise in paid social, paid search, affiliate, and influencer strategies, including hands-on experience managing campaigns and managing media buyers
- Strong experience in launching and scaling new marketing channels, with a thorough understanding of associated measurement methodologies and performance metrics.
- Proficient in advanced marketing analytics, comfortable with various measurement methodologies such as multi-touch attribution, geo lift testing, incrementally, and media mix modeling.
- Exceptional leadership and communication skills, with a knack for fostering team growth and driving strategic initiatives.
- Agile decision-making and problem-solving capabilities, backed by analytical thinking and a data-driven approach.
Personal Attributes:
- Strategic thinker with the ability to zoom in and out when necessary
- Collaborative mindset, able to unify teams around goals and strategies.
- Innovator, constantly seeking out-of-the-box solutions to new challenges.
- Resilient and result-oriented, with a focus on achieving the company's growth objectives.
- Strong organizational and communication skills
- Curious and data driven, with strong data informed decisions and an always on testing mindset.
What You'll Get:
- Impactful Role: Join a passionate team at a crucial stage to influence the health of millions
- Growth Opportunities: Advancement based on exceptional performance
- Competitive Compensation: Attractive salary and comprehensive benefits including health, vision, dental, 401K matching, PTO, and more
Requirements for the role include being local to the Austin area (or willing to relocate), Demonstrated experience in a similar role & passion for the Heart & Soil mission.
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