We are seeking a passionate and creative Community Manager to join our dynamic team at VML Studio X. This role will be instrumental in building and nurturing a thriving online community for our clients, with a particular focus on the Kenyan market.
Responsibilities:
Community Engagement:
- Serve as the brand voice and guardian of its personality across all social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
- Develop and implement a comprehensive community engagement strategy aligned with client objectives and brand guidelines.
- Create and curate compelling, original content (text, images, videos) optimized for each platform.
- Build and nurture relationships with our online community by actively engaging in conversations, responding to comments and messages promptly and authentically, and fostering a sense of belonging.
- Moderate online communities, ensuring a safe, inclusive, and positive environment for all users.
- Proactively identify and leverage opportunities to spark conversations, run interactive campaigns, and drive meaningful engagement.
Content Management:
- Collaborate with the content creation team to develop and execute a content calendar that aligns with overall marketing objectives.
- Adapt and translate existing content into Swahili, ensuring cultural relevance and linguistic accuracy.
- Stay informed about current trends, conversations, and news to create timely and engaging content.
- Manage community-specific content calendars, ensuring consistency in tone, voice, and brand messaging.
Customer Support & Feedback:
- Act as a liaison between the brand and its community, collecting and analyzing feedback to identify trends and areas for improvement.
- Collaborate with customer support teams to address inquiries and resolve issues effectively and efficiently.
- Proactively identify and escalate customer concerns to relevant internal stakeholders.
Analytics & Reporting:
- Track and analyze key community engagement metrics (e.g., reach, engagement rate, sentiment) using social media analytics tools.
- Prepare regular reports on community health, engagement levels, and campaign performance, providing actionable insights to inform future strategies.
- Continuously monitor and analyze the competitive landscape to identify opportunities and stay ahead of the curve.
Event & Campaign Support:
- Support the execution of social media campaigns and initiatives.
- Provide live social media coverage of events, as needed.
Requirements:
- Preference will be given to a Native Swahili (Kenyan) speaker with excellent written and verbal communication skills in both Swahili and English.
- 2+ years of experience as a Community Manager.
- Deep understanding of Kenyan culture, online behavior, and social media trends.
- Proven ability to build and nurture engaged online communities.
- Excellent written and verbal communication skills, with a knack for crafting engaging and shareable content.
- Strong understanding of social media marketing principles and best practices.
- Experience using social media management and analytics tools (e.g., Hootsuite, SproutSocial, Brandwatch).
- Ability to work independently and as part of a team in a fast-paced environment.
- Passion for social media and a genuine interest in connecting with people online.
Preferred Qualifications:
- Familiarity with ORM tools (e.g., Radian6, Sprinkler, Social Studio).
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