Lead Generation Specialist sought to develop and implement company's lead generation strategy, coordinating activities with various agencies and managing lead generation campaigns.
Responsibilities:
- Develop and implement the company's lead generation strategy.
- Coordinate activities for the formulation and execution of lead generation strategies in alignment with the company's overall business objectives.
- Coordinate lead generation campaigns with various agencies, create content and platforms for campaigns.
- Identify and organize leads through the lead generation process, manage hot leads through the lead generation system.
- Extract insights from data sent to call centres, extract insights from reports received from call centres.
- Oversee Lead Generation department accounts and invoices, work closely with Office Administrator for budget tracking and reporting.
- Conduct research to identify and test new lead generation channels and platforms.
- Develop and refine messaging across various platforms to improve lead quality.
- Advise and collaborate with call centre managers on effective dialler strategies for leads.
- Administer data in compliance with the PoPI Act and DMASA requirements.
Qualifications:
- Bachelor's degree or relevant industry qualification is advantageous.
- Experience in lead generation in call centre environments.
Experience and Knowledge:
- At least 4 years' experience in data and lead generation analysis.
- Knowledge of CRM and database management tools.
- Advanced Excel skills.
Competencies:
- Strong knowledge of different media, digital and social media platforms.
- Strong production skills (e.g., TV, Radio, Digital platforms).
- Ability to work both internally and externally with various agencies and call centres.
- Understanding of different call centre management tools and how to integrate them.
- Budget management skills, with a strong attention to detail.
- Strong prospecting skills.
- Deadline-driven and resilient.
- Strong collaborative and communication abilities.
- Business acumen, with effective time management and decision-making skills.
- Capability to manage multiple projects with precision and efficiency.
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