Brand Manager
Location: JHB
Basic: R850 000 PA
We are all about striving for a wholesome consumer experience. We are on
the lookout for a brand manager, who will make a customers purchase
journey enriching. Being someone who will shape the brand image, we are
hiring a brand specialist who will understand consumer insights and execute
marketing campaigns as per what the consumers want. Our ideal candidate is
a strategic brand manager, who can build brand awareness while augmenting
the brand value and the overall profitability of the company.
Objectives of this role
- Understanding the behaviour of the target audience and acting as a brand solutions manager.
- Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager.
- Maintain budgets, predict market trends and sales, along with assessing KPI and ROI.
- Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team.
- Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.
Responsibilities
- Conduct market studies and identify opportunities by being a diligent marketing brand specialist.
- Undertake brand reputation projects and figure out the brand positioning.
- Design brand communication strategies along with the brand director and use the right media to communicate them.
- Adhere to established budgets, estimates and performance indicators.
- Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs.
- Devise further growth strategies, and implement them from a brand innovation managers point of view.
Preferred skills and qualifications
- Bachelors degree in business, marketing, or related fields
- 5 years of experience.
- Perspective to see marketing from a global brand specialists point of view that aids expansion and growth.
- Ability to think creatively and work cross-functionally within the brand manager job scope.
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