Job: Marketing Co-ordination Manager
Brands: L’ORÉAL PARIS – All categories
Location: Woodmead
Reports to: Brand General Manager: L’Oréal Paris
Responsibilities:
- Analyse SSA market and consumer data to identify regional opportunities; provide daily support to the countries and influence the brand strategy in the countries; feed international teams with local findings.
- Create activation regional campaigns in collaboration with key stakeholders to drive growth on L’Oréal Paris.
- Collect and analyse consumer and market insights, share findings with the stakeholders to ensure the consistency of new developments and marketing mix (IMC/360/Digital/Retail).
- Provide daily support to the countries to make the link between international and country teams; animate them and provide advice and expertise on the category, relay information and strategy.
- Assist countries to create the right angle of attack locally to integrated, engaging consumer brand experiences.
- Assist countries to animate pillar products and to monitor core catalogue.
- Develop marketing and category expertise within the countries, in particular by sharing zone and country best practices.
- Make recommendations on the category to feed into the zone strategy.
- Effectively prepare clear messages for the senior management to present to senior management.
- Contribute to the local adaptation of communication material (artwork, advertising material).
- Contribute to driving regional advocacy campaigns through insights and execution.
- Contribute to influencing media, promotion and market research plans.
REQUIREMENTS FOR THE ROLE:
- Existing knowledge and experience in the Advocacy and Influence field.
- A specific expertise on Advocacy (and not only paid influence) would be appreciated.
- Excellent analysis skills.
- Able to translate theoretical guidelines into actionable recommendations.
- Strategic thinking and long-term planning.
- Complex organization management.
- Project management at scale.
- 5 – 10 years of activation marketing experience.
PROFESSIONAL & TECHNICAL COMPETENCIES:
MARKET & CONSUMER INSIGHT:
- Identifies market drivers.
- Translates trends and consumer knowledge into meaningful insights.
BRAND DEVELOPMENT:
- Thinks brand strategy.
- Imagines disruptive products & services.
- Develops integrated campaigns that work.
- Integrates retail & shopper expertise.
ACTIVATION EXCELLENCE:
- Delivers excellence with agility and rigor.
- Integrates sustainable, business consciousness.
COLLABORATIVE LEADERSHIP:
- Creates collaboration for bigger success.
- Shares & leverages best practices.
L'ORÉAL COMPETENCIES:
• INNOVATOR • STRATEGIST • PEOPLE DEVELOPER • INTEGRATOR • ENTREPRENEUR
We’re committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual’s gender identity or expression, sexual orientation, visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.
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