Growth Marketing Manager
At Verto, we’re passionate about helping businesses in Emerging markets reach the world. What first started life as a FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets.
We believe that where you do business shouldn’t determine how successful you are, or your ability to scale. Millions of companies a day have to juggle long settlement periods, high transaction fees and issues accessing liquidity in order to trade with African businesses. We’re on a mission to change this by creating equal access to easy payment and liquidity solutions that are already a given in developed markets.
We’re not alone in realising the opportunity and need to solve for emerging markets. We’re backed by world-class investors including YCombinator, Quona and MEVP, power payments for some of the most disruptive start-ups in the world and have a list of accolades from leading publications including being voted ‘Fintech Start Up of the Year’ at Fintech Awards London 2022.
Each year we process billions of dollars of payments and provide companies with solutions which help them to save money, automate processes and grow, but we’re only just getting started.....
We are looking for an experienced dynamic and results-oriented B2B Growth Marketing Manager to join our team in South Africa.
The ideal candidate will have a strong background in customer acquisition, go-to-market strategies, product marketing, and leveraging data to drive marketing decisions. This role is pivotal in propelling Verto’s growth and ensuring our products reach and resonate with our target audience.
In this role you will:
- Develop and implement comprehensive customer acquisition strategies to drive growth and expand our B2B customer base.
- Utilise a mix of digital marketing, content marketing, and performance marketing to attract and convert high-value leads.
- Optimise marketing campaigns across various channels including search engines, social media, email, and display advertising.
- Design and execute go-to-market plans for new product launches and feature updates.
- Collaborate with cross-functional teams including product, sales, and customer success to ensure cohesive and effective market entry.
- Conduct market research to identify trends, opportunities, and competitive landscape.
- Develop product positioning and messaging that differentiates Verto’s products in the market.
- Create compelling marketing materials such as product guides, whitepapers, case studies, and presentations.
- Work closely with the product team to understand features and benefits, translating technical details into customer-centric value propositions.
- Leverage data analytics to measure, analyse, and optimise marketing performance.
- Implement A/B testing and other data-driven methodologies to improve conversion rates and marketing ROI.
- Provide regular reports and insights to senior management on marketing activities and their impact on business growth.
You will have:
- Bachelor’s degree in Marketing, Business, or a related field;
- Minimum of 5 years of experience in B2B marketing in Fintech, Banking or Financial Service Provider sectors.
- Good understanding of legislative requirements for brand promotion in the public domain, ie POPI acts, competition commission, etc.
- Proven track record in developing and executing successful go-to-market strategies.
- Strong understanding of product marketing principles and best practices.
- Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot).
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong analytical mindset with the ability to make data-driven decisions.
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