Introduction
Think HR and IR outsourcing company meets an attorney’s firm that specializes in labour law, but not limited to. OPG and Coetzer law are looking for a candidate to join its dynamic team in generating sale leads and procuring same. We are looking for a strong candidate to offer and sell our range of service products and have an understanding of marketing and sales. The company is based in Pretoria east.
Duties & Responsibilities
- Lead Generation :
- Identify potential clients through various channels such as online research, networking events, referrals, and cold outreach.
- Develop and maintain a database of leads and prospects.
- Utilize marketing strategies such as content marketing, email campaigns, social media, and SEO to attract potential clients.
- Client Acquisition :
- Conduct initial meetings or calls with prospects to understand their needs and explain the firm's services.
- Customize sales pitches and presentations to address the specific requirements of each prospect.
- Follow up with prospects to address any questions or concerns and to move them through the sales funnel.
- Negotiate terms of engagement and contracts with prospective clients.
- Relationship Management :
- Nurture relationships with existing clients to ensure satisfaction and encourage repeat business.
- Act as a primary point of contact for clients, addressing any inquiries or issues they may have.
- Regularly communicate with clients to provide updates on services, new offerings, and industry insights.
- Gather feedback from clients to identify areas for improvement and to enhance client satisfaction.
- Market Research and Analysis :
- Stay informed about industry trends, competitor activities, and market developments.
- Conduct market research to identify new opportunities for business growth.
- Analyze sales data and metrics to evaluate the effectiveness of marketing campaigns and strategies.
- Adjust marketing tactics and approaches based on market feedback and performance analysis.
- Collaboration with HR and Legal Teams :
- Coordinate with the HR and legal teams to understand the specifics of their services and offerings.
- Collaborate on developing marketing materials, such as brochures, case studies, and website content, that effectively communicate the firm's value proposition.
- Work closely with HR and legal professionals to ensure alignment between sales efforts and service delivery.
- Networking and Brand Building :
- Represent the firm at industry events, conferences, and networking functions.
- Build and maintain relationships with key stakeholders in the industry, including HR professionals, business owners, and other potential clients.
- Contribute to the firm's brand-building efforts by maintaining a strong online presence and engaging with relevant communities and forums.
- Performance Tracking and Reporting :
- Monitor sales performance against targets and objectives.
- Prepare regular reports detailing key sales and marketing metrics, including lead generation, conversion rates, and client retention.
- Provide insights and recommendations based on performance analysis to improve sales and marketing effectiveness.
- Continuous Learning and Development :
- Stay updated on industry best practices, sales techniques, and marketing trends.
- Seek out professional development opportunities, such as training programs and workshops, to enhance skills and knowledge.
- Continuously adapt strategies and approaches to remain competitive in the marketplace.
Desired Experience & Qualification
- Education :
- Matric, Business Administration, Communication, or a related field. Additional qualifications in HR or Law could be beneficial but are not always required.
- Experience :
- Proven track record in sales and marketing roles, preferably within the legal or professional services industry.
- Experience in business-to-business sales, as dealing with businesses and corporate clients will be common.
- Familiarity with HR processes and legal services can provide a significant advantage.
- Experience in managing client relationships and meeting sales targets.
- Strong understanding of South African business practices and regulations, particularly those related to HR and legal matters.
- Experience in sales and marketing tools for lead generation, tracking, and reporting.
- Skills :
- Excellent communication and interpersonal skills, both verbal and written.
- Strong negotiation and persuasion abilities to close deals effectively.
- Analytical skills to interpret sales data, market trends, and client feedback.
- Strategic thinking and problem-solving capabilities to develop effective sales and marketing strategies.
- Ability to work independently and as part of a team, collaborating with HR and legal professionals.
- Time management and organizational skills to prioritize tasks and manage multiple projects simultaneously.
- Adaptability and resilience to thrive in a dynamic and competitive business environment.
- Knowledge :
- Understanding of HR principles and practices, including recruitment, employee relations, performance management, and compliance.
- Basic knowledge of legal concepts and terminology relevant to employment law, contracts, and corporate law.
- Familiarity with digital marketing techniques, such as SEO, SEM, content marketing, and social media marketing.
- Knowledge of South African labour laws and regulations governing businesses and employment relationships.
- Certifications :
- Optional certifications in sales and marketing, such as those offered by recognized institutions or professional bodies.
- Certification in HR or legal studies could be beneficial for a deeper understanding of the services offered by the firm.
- Networking :
- Strong existing networks within the South African business community, including connections with HR professionals, business owners, and industry stakeholders.
- Language Skills :
- Proficiency in English is essential, as it is the primary language of business in South Africa. Additional proficiency in other local languages may be advantageous for engaging with a diverse clientele.
- Cultural Understanding :
- Sensitivity to cultural nuances and diversity within the South African market, as well as an understanding of the country's socio-economic landscape.
Interested?
- 10,000.00 basic salary
- Tailored commission structure
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