We create experiences people love and actions brands need .
When we combine our deep understanding of people with our unmatched expertise in media, magic happens: experiences get invited in, not filtered out.
Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.
Job Description
The ATL Media Planner is expected to be data-driven, insights-led, and a creative thinker who strives to make a meaningful impact on the business.
As an ATL Media Planner at Starcom, you will be part of the backbone of the implementation and planning operations of the business, the clients, and new business that you work on.
In Partnership with:
- Starcom’s Managing Director
- Your Business Unit Director
- The Strategists you work with
- Your teammates and colleagues
- Publicis Media’s Buying team
- Publicis Media’s Digital Advertising Operations team
- The Creative agency partners
- Media owner/publisher partners
This role demands confidence, presence, and the skills to make a meaningful impact. Never just taking and executing orders - Starcom Planners are expected to direct, inspire, and add value at every turn.
A high level of collaboration, a willingness to teach others, and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high degree of accountability and responsibility over the digital media investments we are entrusted to manage. Some working outside the standard working hours may be necessary.
Daily Activities:
- Produce TV, radio, and print plans
- Chat with the outdoor planner for OOH plans
- Produce reach curves and optimization analyses for strategic input
- Provide guidance and analysis on the best performing titles, channels, programs, and stations for optimal delivery
- Obtain Media Schedule approvals from clients
- Chase outstanding creative and compile and deliver Proof of Life documents
- Attend internal and external client status meetings
- Manage the CE’s and PO process and ensure this is accurately tracked and monitored with the buyers
- Produce and deliver Post Campaign Reports
- Respond to Global Report Requirements
- Maintain a good relationship and understanding of media owner platforms
Qualifications
Qualifications:
- Excel Intermediate
- PowerPoint Intermediate
Experience:
- At least 5 years of ATL media planning
Additional Information
Hard Skills:
- Able to effectively project manage
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- Advanced IT skills including Microsoft Word, best-in-class PowerPoint, Excel, Outlook, and web-based applications
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view
- English fluency and language skills for effective business writing
- Solid data interpretation and analytics skills
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by clients
- Be able to select appropriate frameworks, tools, and approaches to use in solving client problems
- Develop strategies that interpret cultural and social trends as well as data relevant to client business
Soft Skills:
- Is open to constructive feedback and challenges accordingly
- Is effective at building relationships and working as a team
- Shows leadership and decision-making ability
- Manages change well – adapts and remains flexible to business priorities
- Ability to collaborate without ego as well as work effectively independently
- Is willing to transfer skills and share knowledge openly
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