Paid Social Manager META and Google
Cape Town R35 000 to R45 000 pm
Role Overview:
UK-based Marketing Agency seeks a dynamic and results-oriented Paid Social Manager to take the lead in managing paid social campaigns, ensuring optimal performance, and delivering measurable results for our diverse range of clients.
Key Responsibilities:
- Plan, execute, and optimise paid media campaigns across various platforms, with a specific focus on Meta and Google.
- Monitor campaign performance, analyse key metrics, and implement strategic adjustments to maximise ROI.
Strategy Development:
- Collaborate with the Head of Growth and wider team to develop comprehensive paid media strategies aligned with client objectives and industry best practices.
- Stay updated on the latest trends and advancements in paid media, recommending innovative and effective strategies.
Ad Creative and Copywriting:
- Work closely with the design team, UGC content producers and partner agencies to develop compelling ad creatives and copy that resonate with target audiences and drive engagement.
Budget Management:
- Effectively manage advertising budgets to ensure efficient allocation and achieve optimal results.
- Provide regular budget updates and performance reports to clients and internal stakeholders.
Data Analysis and Reporting:
- Utilise analytics tools to generate insightful reports on campaign performance, providing actionable recommendations for continuous improvement.
- Present findings and results to clients in a clear and understandable manner.
Preferred Qualities & Experience
- Were looking for at least 4 years of experience, preferably in an agency environment.
- Wider knowledge or experience with TikToK and Pinterest campaigns, or international media management is a bonus.
- Understanding of the impact of landing pages and website conversion behavior.
- Interest in consumer goods across the luxury, food & drink, health & wellness space.
- Confident use of data and insights to inform your decision-making and improve what you do and how you do it.
- While you are data-driven you know not all data is in a spreadsheet and you can pull insights from observation and other sources.
- Your verbal and written communication must be strong. You can clearly summarise marketing performance to clients on calls and emails to ensure expectations and KPIs are aligned. You use plain language and dont add unnecessary complexity.
- You are self-motivated and able to work under your own autonomy as well as part of a team.
- Experimentation and the desire to iterate and improve is a natural instinct.
