Key Responsibilities
- Content Production: Lead the creation of engaging digital content for all Sportscene platforms, including video, social media, and web. Oversee production of major campaigns such as PUTMEON and CAPSULE, as well as regular series like Weekend Turn Up, Sole Women, and Culture Conversations.
- Brand Engagement: Collaborate closely with the marketing team to produce content that aligns with Sportscene’s cultural vision and resonates with our audience.
- Studio Management: Manage Sportscene Studios in Cape Town and Johannesburg, ensuring efficient operations, high-quality production, and innovation in content creation.
- Event Production: Alongside the marketing team, strategically plan and produce culture-led experiences and events that engage our community and elevate Sportscene’s brand presence.
- Content Strategy: Develop and execute a digital content strategy that strengthens Sportscene’s cultural relevance, driving engagement and brand loyalty.
- Team Collaboration: Work cross-functionally with other teams including merchandising, brand, and social media to deliver content that supports Sportscene’s overall business objectives.
- Reporting & Analysis: Track performance of digital content and make data-driven recommendations for improvement. Stay updated on the latest trends in digital marketing, streetwear, and sneaker culture.
Qualifications And Experience
- Diploma or degree in Marketing, Digital Media, Communications, or a related field is a bonus.
- 3+ years of experience in digital content production, with a proven track record of creating impactful, culturally relevant content.
- Experience working in fashion, streetwear, or youth-driven brands is highly desirable.
- Demonstrated ability to manage and produce digital series and culture-led experiences.
- Proficiency in digital marketing platforms, video production, and social media tools.
- Strong understanding of streetwear culture, sneaker trends, and the South African youth market.
Skills
- Creative Leadership: Ability to bring innovative ideas to life through digital content.
- Project Management: Strong organizational and time management skills with the ability to juggle multiple projects simultaneously.
- Technical Expertise: Knowledge of video production, editing software, and content creation tools.
- Strategic Thinking: Ability to develop a long-term content strategy that aligns with Sportscene’s brand and business objectives.
- Communication: Excellent verbal and written communication skills, with the ability to articulate creative ideas clearly.
- Collaboration: Strong interpersonal skills and the ability to work effectively with different teams and stakeholders.
Behaviours
- Readily takes on new challenges and opportunities with a sense of urgency and eagerness.
- Effectively considers the diverse needs of various stakeholders.
- Establishes and nurtures internal and external relationships in order to create robust, and mutually beneficial, partnerships.
- Applies market and business insights in order to drive organisational objectives.
- Effectively works with others to achieve shared goals.
- Conveys information and communicates ideas in a clear, concise and impactful manner.
- Effectively influences others by gaining support and commitment in the delivery of organisational goals and objectives.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
About Us
Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We’re a purpose-led business, and on this team, you’ll share the pride of making an impact across a whole industry.
About The Team
Sportscene , where style meets comfort and fashion finds its home! Step into a world of fresh kicks, new releases, trendy athleisure and accessories from an exquisite assortment of amazing brands. We are your ultimate destination for staying effortlessly stylish while embracing your unique personality. It's a vibe!
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