A prominent pharmaceutical company is seeking an SVP Marketing Manager to join their team.
Reference: DBN003518-RC-1
Duties & Responsibilities
Job Purpose:
To lead all marketing efforts for the Small Volume Parenteral (SVP) portfolio, encompassing Injectables, Antibiotics, Analgesia, Nebsol, and Diluents. This role is pivotal in driving the strategic direction of the marketing initiatives, enhancing brand visibility, and maximising market penetration. The role is responsible for developing and executing comprehensive marketing strategies and managing product portfolios.
Key Responsibilities:
- Conduct thorough market analysis to identify emerging trends, competitive landscapes, and growth opportunities.
- Develop comprehensive marketing strategies to capitalise on market insights and drive revenue growth.
- Lead the strategic planning and execution of new product launches within the SVP portfolio.
- Collaborate cross-functionally with Business Development, Regulatory Affairs, Sales, and other relevant departments to ensure seamless product launches.
- Cultivate strong relationships with key stakeholders including healthcare professionals, key opinion leaders, distributors, and funders.
- Collaborate effectively with internal stakeholders to align marketing initiatives with organisational goals.
- Oversee the management of product portfolios, including product lifecycle management, pricing strategies, and product positioning.
- Analyse market trends, competitor activities, and customer feedback to identify opportunities for portfolio optimisation.
- Enhance brand visibility and reputation through targeted marketing campaigns, advertising initiatives, and promotional activities.
- Develop and maintain brand guidelines to ensure consistency across all marketing channels.
- Develop and implement training programs to equip sales representatives with in-depth knowledge of new products, therapeutic areas, and market dynamics.
- Provide ongoing support and coaching to sales teams to optimise product positioning and messaging.
Requirements:
- Bachelor's degree in marketing, business administration, or a related field.
- Medical and/or Sciences degree (preferable).
- 3 years experience at a senior marketing manager level.
- Demonstrated experience in new product launches and market penetration strategies.
- Exceptional strategic thinking, analytical skills, and problem-solving abilities, with a data-driven approach to decision-making and planning.
- Excellent communication, presentation, and interpersonal skills, with the ability to effectively engage with internal teams and external partners.
- Creative thinker with a passion for innovation and a keen eye for identifying and capitalising on market opportunities.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions.
- Familiarity with regulatory requirements and compliance standards in the pharmaceutical sector.
- Proficiency in market research and analysis tools/software.
Core Competencies:
- Strategic Thinking
- Market Analysis and Intelligence
- Brand Management
- Product Portfolio Management
- Cross-functional Collaboration
- Analytical Skills
- Regulatory Compliance
- Innovation and Creativity
- Adaptability and Resilience
- Entrepreneurial and Commercial Thinking
- Persuading and Influencing
- Delivering results and meeting customer expectations
Candidates that meet the criteria may submit their applications via this portal or via vacancy link on Should you receive no feedback within 7 days, please accept your application as unsuccessful.
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