JOB PURPOSE
Chief custodian and manager of the 1Life brand to drive the long and short-term marketing strategy to achieve the overall objectives for the brand. Achieve brand objectives set to improve brand power, marketing effectiveness and targets, share of wallet and multi-product holding. Develop the communication & media strategy to drive the right mix of media and target identified audience and proposition development and go-to-market strategy. Gain insights and identify opportunities/innovations based on market, customer and competitor research and analysis to support the business strategy. Accountable for marketing budget and associated sales to the correct P factor. Guide the commercial and operations teams to drive growth and influence the tailored customer experience across the value chain and negotiate with management, agency and partners.
RESPONSIBILITIES
Brand Strategy and Effectiveness
Develop and drive the 1Life marketing strategy. Have a strong commercial understanding that aligns business and marketing strategy. Develop and drive the digital, media and other marketing mix strategies to deliver on the communication strategy.
Marketing Communications
Lead and coordinate the development and delivery of marketing communications strategy across all stakeholders to support the business plan and deliver against profit targets. Drive brand prominence and positive perception.
Performance Management
Manage and report on performance of the brand and deliver to the targets set. Set appropriate performance objectives for direct reports and hold them accountable for achieving these; take appropriate corrective action where necessary.
Leadership and Direction
Set and communicate the function's strategy and its relationship to the 1Life mission, vision and values; clarify the actions needed to implement it within the area of responsibility. Drive internal marketing culture and employee engagement.
Stakeholder Engagement
Identify and manage stakeholders up to top management level, finding out their needs/issues/concerns and reacting to these by leading and coordinating the development of stakeholder engagement plans to support the communication of business information and decisions.
Manage external stakeholder relationships with Media partners and Agencies.
Budgeting and Costing
Take responsibility for setting and managing function budgets so they align with organisational strategy.
Marketing Impact Assessment
Define appropriate metrics, assess activities, and recommend improvements based on metrics and analyses. Identify and interpret complex patterns, competitor analysis, trends, and translating those insights into the marketing strategy.
Organisational Capability Building
Use the organisation's formal development framework to identify the team's individual development needs. Plan and implement actions to build their capabilities. Provide training or coaching to others throughout the organisation in own area of expertise to enable others to improve performance and fulfill personal potential.
BEHAVIORAL COMPETENCIES
Drives Results
Consistently achieves results, even under tough circumstances. For example, creates a feeling of energy and an emphasis on excellence in the team, using productive behaviors. Builds a strong sense of urgency to exceed goals and beat deadlines. Ensures that the team pushes through obstacles and establishes a superior track record.
Business Insight
Applies knowledge of business and the marketplace to advance the organization's goals. For example, ensures that the team understands and discusses relevant industry changes. Gives strong messages about how people's efforts make a difference to the broader organization.
Manages Complexity
Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems. For example, offers penetrating questions to help others get to the heart of complex situations and find strong solutions. Uses a range of inputs to fully understand and solve problems.
Communicates Effectively
Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. For example, engages diverse groups by communicating in a way that matches each group's preferences. Listens carefully and probes beneath the surface to gain richer insight on others' views.
Ensures Accountability
Holds self and others accountable to meet commitments. For example, helps team hold each other accountable for goals, adherence to policies and procedures. Tracks team metrics and milestones, redirecting effort, as necessary, for continued progress.
Strategic Mindset
Sees ahead to future possibilities and translates them into breakthrough strategies. For example, keeps business strategies up to date to address evolving dynamics in the market and organization. Leverages key differentiators in the market. Aligns the strategies of different business units to address long-term opportunities.
Collaborates
Builds partnerships and works collaboratively with others to meet shared objectives. For example, enhances and improves collaboration among coworkers and with external partners. Solicits ideas from diverse colleagues, leaves space in conversation for them, gives credit well and generously.
Cultivates Innovation
Creates new and better ways for the organization to be successful. For example, inspires people to develop breakthrough solutions; invests and takes risks to lead cutting-edge innovations. Establishes systems that encourage and reward partnering with others to innovate, ensuring that varied perspectives are included.
Persuades
Uses compelling arguments to gain the support and commitment of others. For example, deftly explains how own ideas can advance others' interests and address their concerns. Uses sophisticated negotiation skills; earns concessions while building a sense of partnership. Expresses views with powerful conviction and rationale.
Financial Acumen
Interprets and applies key financial indicators to make better business decisions. For example, fosters accountability for making good financial decisions; provides guidance to help the team make astute decisions. Summarizes financial performance data and explains implications for the organization.
Being Resilient
Rebounds from setbacks and adversity when facing difficult situations. For example, deals effectively with crises and volatile situations. Puts people's failures in perspective and helps them move forward. Maintains calm in adversity; stays objective. Uses hardships and difficult experiences as an opportunity for personal and team growth.
SKILLS
Brand Management and Development
Apply expertise to act as the organisational authority on maximising a brand's impact and market value by managing and developing all aspects of the brand.
Customer and Market Analysis
Use comprehensive knowledge and/or skills to conduct research and analyse data while guiding and training others on how to develop a comprehensive understanding of customer and market conditions that enables maximum return on investments.
Planning and Organising
Use comprehensive knowledge and skills while providing guidance and training to others to plan, organise, prioritise and oversee activities to efficiently meet business objectives.
Commercial Acumen
Apply comprehensive understanding of the business environment and objectives developing solutions while providing guidance and training to others.
Verbal Communication
Apply comprehensive knowledge while providing guidance and training to others to use clear and effective verbal communications skills to express ideas, request actions and formulate plans or policies.
Policy and Procedures
Use comprehensive knowledge and skills while providing guidance and training to others to develop, monitor, interpret and understand policies and procedures, while making sure they match organisational strategies and objectives.
Computer skills
Support business processes with comprehensive understanding and effective use of standard office equipment and standard software packages, while also providing guidance and training to others.
Proficient in MS Office Skills.
Presentation skills
Use comprehensive knowledge and skills to communicate with other people while providing guidance and training to others to speak in a clear, concise and compelling manner.
Presentation creation
Apply comprehensive knowledge / skill, and provide guidance and training to others.
Costing and Budgeting
Use comprehensive knowledge and skills on costing, budgeting and finance tasks while providing guidance and training to others.
EDUCATION
General Education
Grade 12/ SAQA Accredited Equivalent (Essential); University Degree in Marketing / Advertising / Communications or equivalent (Essential); Postgraduate Marketing / Advertising / Communications qualification (Advantageous)
EXPERIENCE
General Experience
10 or more years' substantial general work experience in Marketing (Essential); Experience in a Financial Services Industry (Advantageous)
Managerial Experience
6 or more years' experience in managing a Marketing team (Essential)
ADDITIONAL INFORMATION
- SAQA Accredited Equivalent - it is the onus of the applicant to provide TIH and its subsidiaries with certified evidence that their qualification(s) meet the equivalent NQF level required for this role at time of application. As a registered Financial Service Provider, we are mandated to ensure that all of us representatives are always and remain fit and proper. By applying for this role, you consent to having your relevant qualification and or accreditation or confirm that you are working towards meeting the competency requirements. You further consent to the relevant information being verified.
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