As the PPC Strategist in Johannesburg in a cutting-edge iGaming environment, this role demands a strategic thinker who can design, execute, and elevate campaigns that captivate audiences and deliver measurable growth. The role is built on collaboration, creativity, and a keen eye for data to drive impactful results across multiple platforms.
The key job responsibilities as the PPC Strategist in Johannesburg will include:
- From initial setup to daily refinement, the PPC Strategist will manage and optimize paid search campaigns across major platforms like Google, Bing, and YouTube. This includes handling search, display, video, app installs, and remarketing campaigns to ensure consistent growth and audience reach.
- Leads paid media efforts across various channels, such as: Search (Google/Bing); Display & Video ads; App Campaigns, YouTube.
- Ensures that every campaign aligns with business goals by strategically managing budgets to maximize ROI and achieve key performance indicators.
- Prepares regular, insightful reports that deliver campaign performance data to both internal teams and external partners. Uses these insights to refine strategies and uncover new opportunities for growth.
- Works closely with international teams to align PPC efforts with overarching business goals, providing recommendations, updates, and market-specific insights to support strategic objectives.
- Identifies and refines key audience segments and keywords to reach the right players, optimizing each campaign to improve click-through rates and conversions.
- Builds and maintains strong relationships with ad platforms and vendors, staying updated on industry trends and emerging tools that can give campaigns a competitive edge.
- Keeps a close eye on iGaming trends and PPC advancements, leading test initiatives to trial new strategies, features, or ad formats that enhance our digital presence.
- Manages and optimizes campaigns specifically focused on mobile app acquisition and retention, driving user growth and fostering long-term engagement.
Requirements
Requirements for this PPC Strategist job in Johannesburg :
- Degree or diploma in Marketing, Digital Marketing, or a related field.
- Minimum of 5 years in PPC strategy with a strong background in Google Ads (Search, Display & UAC) and Microsoft Ads, with a proven record of successful campaign management.
- Required certifications include Google Ads (AdWords & Analytics), with YouTube certification being advantageous.
- Proficiency in GDN (Prospecting & Remarketing), Google Tag Manager, and conversion tracking; capable of adapting strategies to boost performance and outcomes.
- Familiar with core tools such as Google Analytics, Apple Search Ads, Huawei Ads, and YouTube.
- Advanced Excel skills and a data-driven approach to analyze and refine campaigns for maximum impact.
- Excellent communicator with robust project management skills; adept at working with local and remote teams in a fast-paced environment.
- Constantly learning and staying ahead of PPC trends, with a drive to implement new tactics and expand performance media expertise.
- Thrives under pressure, managing multiple projects efficiently in the fast-evolving iGaming industry.
If you’re passionate about PPC , thrive in a dynamic and fast-paced iGaming environment, and have a flair for optimizing campaigns that drive results, we’d love to hear from you! Join us and become a key player in our team, helping us reach new heights in digital engagement and growth. Apply today and take the next step in an exciting career journey!
