A leading Consumer company is seeking a Trade Marketing Manager to join their offices in Cape Town. The role will be responsible to identify, implement data driven solutions, utilizing data models, forecasting techniques and measurement tools.
- Provide category insights to support sales and marketing teams, ensuring performance aligns with established account plans
- Analyse data and provide monthly and quarterly customer and brand decks (both sales in and sales out)
- Perform gap analysis on category performance, store penetration, and product range, offering recommendations for improvement
- Create store-level planograms that align with the category plan, tailored to key accounts and regions, and provide merchandising guidelines for the sales team
- Support the rollout of co-op activities, grids, and point-of-sale initiatives
- Develop and provide strategic guidance on the organisation’s pricing strategy
- Determine the reporting needs of the sales, brand, and operations teams to provide data-driven insights
- Design and implement forecasting data models that will:
- Support the planning and procurement teams with value add forecasting tools
- Determine the impact of promotions on the sales volumes
- Enable the sales team to set realistic sales KPI’s
- Analyse the success of new product and/or category launches (analysis of market, key competitors, gaps, opportunities and business risk)
- Assist the sales team to identify all execution gaps and sales opportunities
- Develop, manage and implement a standardised suite of reports
Requirements:
- A degree in Business or Marketing
- Minimum 5 years of experience in Sales or Marketing
- Experience in data analytics, category management, supply chain, or related areas
- Experience with Power BI, including briefing for dashboard development
- Strong analytical skills, capable of interpreting data and identifying market trends.
- Proficiency in using marketing analytics tools.
- Strong proficiency in computer applications, particularly Excel
- A strategic and commercial mindset
- Excellent communication, problem-solving, and interpersonal skills
Candidates that meet the criteria may submit their applications via this portal or via vacancy link on /> Should you receive no feedback within 7 days, please accept your application as unsuccessful. 
