Position: PPC Specialist
Salary: $1500 per Month
About Us:
At No Joke Marketing, we pride ourselves on being a top digital marketing agency that drives client growth through data-driven strategies and impactful digital solutions. We work with clients across various industries, ensuring each receives a tailored approach to meet their unique goals. Known for our exceptional customer service, we foster a collaborative, fully remote work environment with benefits like half-day Fridays every June and 20 days of paid time off in the first year.
Job Summary:
We are looking for a PPC Specialist to join our Digital Marketing team. This role is essential in designing, implementing, and optimizing pay-per-click campaigns that elevate client engagement and drive conversions. Reporting to the Operations Director, you will collaborate with cross-functional teams to deliver measurable results and continuously refine our strategies for maximum impact.
Responsibilities:
Daily Responsibilities
- Conduct comprehensive keyword research to stay aligned with industry trends.
- Develop targeted ad copy and creative suggestions to maximize client engagement.
- Set up, manage, and optimize PPC campaigns across multiple platforms.
- Monitor and adjust campaign budgets to maximize ROI.
- Generate and analyze daily campaign performance metrics to inform strategic adjustments.
- Manage ad accounts, ensuring correct setup and best practices adherence.
- Implement tracking solutions, including pixel tracking, to measure effectiveness accurately.
- Facilitate CRM integrations to enhance lead management and targeting.
- Work closely with other departments to ensure cohesive strategy alignment.
Monthly and Quarterly Responsibilities
- Perform in-depth PPC analyses to identify growth opportunities.
- Review campaign strategies to improve outcomes, implementing enhancements as needed.
- Participate in educational opportunities to stay at the forefront of PPC innovations.
- Conduct social media audits to gauge client online presence and identify improvement areas.
Expectations and Deal Breakers
Expectations:
- Expertly manage and optimize PPC campaigns to achieve client objectives.
- Continuously analyze metrics, budgets, and performance to optimize ROI.
- Communicate results clearly to clients, providing actionable insights and recommendations.
Deal Breakers:
- Lack of experience with PPC campaign management and keyword research.
- Inability to meet deadlines or ineffective communication with internal teams.
- Failure to adapt to a dynamic, fast-paced digital marketing environment.
Requirements:
Hard Skills
- Keyword Research: Expert
- Ad Copywriting: Proficient
- Bidding Strategy: Expert
- Campaign Budget Management: Proficient
- Report Analysis: Expert
- Landing Page Optimization: Proficient
- CRM Integration and Pixel Tracking: Proficient
Soft Skills
- Teamwork, Adaptability, Integrity, Client Service Orientation, Communication, Organization, and Troubleshooting.
Bonus Points
- Experience with multiple ad platforms, including Google Ads, Facebook Ads, and Bing Ads.
- Familiarity with remote work tools and a fully remote team environment.
Tech Requirements
- Processor: Intel Core i7 or higher
- Memory: 16GB RAM or greater
- Internet: Stable broadband connection with at least 20 Mbps
- Equipment: Noise-canceling headset, HD webcam
Call to Action:
Are you ready to leverage your PPC expertise and make a real impact? Join us at No Joke Marketing, where your work will directly contribute to client success and fuel your professional growth.
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