Copywriter

Ogilvy Social.Lab • Other • Cape Town, Western Cape, South Africa • $200 - $300 / year • 6d ago

Ogilvy Social.Lab is setting global benchmarks in digital marketing and is driven by offering our expertise to both local and international clients through a multi-market footprint.

We have enabled 'borderless ways of working', operating as connected teams and providing Creative, Content, Media and Intelligence capabilities to Ogilvy agencies and clients in more than 20 countries.

Join our globally connected team and work on challenging projects that transcend borders. Embrace a career that takes you to new horizons and make a global impact!

We are looking for a Copywriter

Are you a positively curious person who is social at heart? Both literally and figuratively? Do you want to work in a contemporary, yet future proof advertising agency? Then this might interest you.

We are currently looking for a Copywriter, who feels comfortable at the intersection of creative content, data enriched insights, innovation, and smart media targeting.

Someone that puts as much ambition into creating always-on post on Facebook as into the conception of a branded series of Twitch streams or a creative influencer campaign on TikTok. Always based on a strong, insightful idea.

You will work alongside an Art Director to develop exciting social-first ideas and concepts that come to life and excite your audience, enhancing brand perception and personality.

The role is for multiple brands. All brands are more lifestyle brands (tobacco, spirits, retail, etc)

Responsibilities

You will be working on all sorts of jobs, but you should be able to handle medium to large campaigns.
Conceptualising new and innovative solutions that are based on simple insights.
Ability to write creatively and professionally - as part of a conceptual team, you will be responsible for developing concepts for social media, developing persuasive, compelling ideas that motivate and inspire the audience to take a desired action.
Providing a clear, focused creative vision to both internal and external partners, refining and improving continuously.
Inspire and uplift our internal teams and external partners (e.g., META, TikTok) to ensure campaigns shine with creativity and innovation.
Optimising copywriting by adapting the way in which content is presented to best suit identified target audiences and social platforms.
Paying exemplary attention to detail to ensure that copy is factually correct and without grammatical and spelling errors.
Careful proofreading when required of laid-out or relevant print copy to ensure the final content is without errors.
Adhering and contributing to client copywriting guide, tone, and voice.
Presenting your thinking to clients.
Problem solving in real time.

About you

First and foremost, you'll be a creative human.
Your thinking should be social first, and open to trans-media ideas.
You'll be a proven, talented, and experienced copywriter, with an endless stream of original, impactful ideas in customer-focused channels.
You'll be obsessed with your individual crafts of copywriting, and you will be proud to pass your knowledge on to the more junior members of the team.

Qualifications and Experience

The ideal candidate must have or is:

5 years experience in similar role.
An observant and inquisitive approach to people and their environment
Insight into human behavior and motivational needs
Creativity and originality
Sense of color and form
Able to work under pressure and meet deadlines.
Good communication and marketing abilities
Can work well in a team.
Great attention to detail
Be interested: Immerse yourself in awards annuals and see what great work is out there.
Show a keenness to learn: You need to be responsible for learning and up-skilling yourself as an art director.
Deadlines: You need to be able to meet deadlines and deliver on the briefs given to you
Proactive work: You should be doing this, and it should be winning you awards.
Ideas: You should be able to conceptualize brave, fresh, world-class ideas

Offer