Who are we: An adventurous safari group offering luxury adventures in the vast wildernesses of Africa
Who are we looking for: A Brand Manager with at least 10 years work experience, good project management skills, previous experience managing a luxury brand and who has an interest in conservation.
What will you do:
- Own and be responsible for the brand: performance, strategy, creative, outputs and reporting.
- Ensuring quality and consistency of all outputs
- Creating and managing a budget, in collaboration with the Marketing Director
- Implementation of agreed upon and devised strategy
- Drive revenue generation for the brand, opening up new channels for growth
- Consolidating all marketing activities into a unified approach both B2B and B2C
- Management of Sales & Marketing integrated system eg. Zoho Marketing Hub
- Ensuring a consistent brand identity across all touch points
- Drive brand outputs with the internal team and agency partners
- Driving database growth with consistent communication strategy
- Digital marketing
- Working with the marketing team for digital review of all electronic resources and platforms including Wetu, fact sheets, maps, infographics etc
- Print media development and implementation
- With an eye for great design, work closely with design partners to brief and deliver excellent creative design outputs that are on brand
What will you need:
- Degree/Diploma in Marketing and/or Marketing Communications and/or Brand Management
- Experience in Luxury Hospitality
- Experience in Conservation (advantageous)Passion for philanthropy
- Minimum 10 years working experience
- Experience in both B2B and B2C marketing
- Experience in digital and print marketing, content marketing, and social media marketing
- Ability to be strategic and have creative judgement
- Ability to derive analytical insights and actions from marketing metrics
- Strong project management skills
- An advanced level of computer literacy with special focus on use of marketing systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook
