KEY PERFORMANCE AREAS External Communications Management Manage all external communication activities with stakeholders Engage with media for press conferences, statements, and inquiries Maintain positive brand image through media and opinion leader relationships Internal Communications Development Create content calendars for internal communication activities Responsible for internal campaigns and amplification through internal channels Brand Management Support the Lesedi brand positioning and communication strategy Ensure brand identity compliance across marketing communications Monitor industry trends and provide insights to support business objectives Manage marketing campaign assets and approvals Coordinate with cross-functional teams and external agencies EXPERIENCE Minimum of 5 years' experience in brand, PR, internal and external communications Proven experience in the energy, power generation, oil/gas, mining, media, marketing, or industrial industries Rebranding experience is essential KNOWLEDGE & SKILLS COMPETENCIES Knowledge & Skills: Strong writing and communication skills Proficient in budget management Ability to prioritize and manage diverse marketing and communications topics High learning agility and self-starter mentality In-depth understanding of brand, PR, and communication strategies Knowledge of digital and traditional communication channels Familiarity with marketing campaign planning and execution Behaviours and Personal Attributes: Proactive and solution-oriented Excellent interpersonal and stakeholder management skills Adaptable to changes and challenges Collaborative team player Attention to detail and deadline-driven Creativity and strategic thinking
