JOB DESCRIPTION
Responsibilities: - Input into the overall marketing strategy, with a specific focus on your areas of influence, PR, EVENTS, INFLUENCERS, CUSTOMER.
- Seasonal brief coordination for the brand.
- Management and coordination of briefs.
- Media plan, exposure and editorial coverage.
- Ideation of brand right events/concepts to grow the brands exposure and equity in the market place.
- Conceptualising, coordinating and executing events with the Brand Manager.
- Management of internal and external brand PR channels - LinkedIn + other.
- Key link with the Markham merchandise team on product.
- Internal brand culture, communication plan and events.
- Manage CSI for the brand with internal and external stakeholders.
- Drive outside brand partnerships and opportunities.
- Customer and market research to drive innovation and newness into the business and ensure we stay current.
- Project management, Invoice processing and budget tracking.
Qualifications and Experience: - A marketing degree or diploma and ability to develop long-term marketing plans.
- 4 to 6 years marketing experience.
- To fit the brand, you are to be Youthful, Confident, Current and Connected.
- A customer obsessed mindset and Brand Love!
- Up to date and on the pulse with the latest developments and trends in fashion, music and South African culture, and a love for fashion yourself.
Skills: - Excellent verbal and written communication , interpersonal skills and an interest in Fashion. You will get the word out there in the right way.
- Good understanding in marketing analytics and reporting.
- An understanding of marketing and consumer behavior insights.
- Experience in managing brand CI and tone of voice.
- An eye for detail and exceptional organisational skills.
- To make decisions, meet deadlines and be a results driven individual who works well within a fast-paced, high performance team without the need for supervision.
- To confidently influence and persuade at all levels.
- Resilience and emotional maturity.
- Proficient in the Microsoft Office Suite of products.
Behaviours: - Applies market and business insights in order to drive organisational objectives.
- Conveys information and communicates ideas in a clear, concise and impactful manner.
- Understands, anticipates, and meets the needs and expectations of customers.
- Consistently makes timely, well-rounded and informed decisions.
- Interprets and simplifies complex and contradictory information when resolving organisational problems.
- Assesses and improves the efficiency, effectiveness, and quality of various work processes.
- Leverages new technology to enhance productivity, improve problem solving, and support business growth.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act. ABOUT US Who we are is because of our people. They are our greatest asset. TFG is an internationally diversified retail portfolio of 34 speciality lifestyle and apparel brands that
Inspire our Customers to live their Best Lives and are woven into the lives of millions. Our vision is to create the most remarkable omnichannel experiences for our customers. TFG is more than a workplace, it's a launchpad for your growth. Join us and explore endless growth opportunities across our diverse brands. We're a purpose-led business, and on this team, you'll share the pride of making an impact across a whole industry.
We're the designers, the makers, the shakers and the teams behind the scenes.
ABOUT THE TEAM Relay Jeans is a South African speciality denim lifestyle brand. The brand is renowned for its youthful, on-trend products and specialist denim store experience. Relay Jeans are made from only the highest quality denim and are designed for comfort and style.#J-18808-Ljbffr
