Marketing Manager Stellenbosch Cape Winelands
Well respected brand is looking for a Marketing manager with 8 years’ experience from the FMCG industry.
Salary: Negotiable
Mi Requirements
Tertiary Qualification: Business / Marketing Degree
8 years plus experience from the Brand/Portfolio FMCG industry
Proven experience as a Track record of successful marketing campaigns and business growth
Demonstrated strategy implementation across Trade and Marketing functions
Analytical and business acumen skills, with the ability to interpret data and translate it into actionable marketing strategies
Responsibilities
Achieve annual fiscal revenue targets for FMCG markets
Manage as part of commercial leadership the OPEX (cost centres, profit centres, Advertising TT, allocated A&P) for the portfolio
Assist in developing brand & channel strategic objectives
Approval of marketing and channel spend
Manage agency and business expectations
Manage channel strategy execution and customer conference preparations
Approval of regulatory compliance submissions
Assessment of strategy implementation
Collaborate with cross-functional teams, including sales, product development, regulatory affairs and artwork and maximize marketing effectiveness
Manage new product launches & relaunch into trade
Liaising with creative agencies to develop above & below the line marketing material.
Customer and marketing data mining & analytics
Category Management
Merchandising principles
Digital and Traditional marketing and ROI – Promotions
Apply online
Frogg Recruitment
