Marketing Operations - Data, Systems & Analytics Specialist
Purpose & Overall Relevance for the Organization:
Plan and execute all Marketing Operations related systems and data tasks.
Support Go-to-Market (GTM) tasks to secure an effective and efficient GTM process and milestone execution; with special focus on data readiness for sell-in, order capturing & e-comm.
Horizontal range analysis for improved range efficiencies and forecast accuracies.
Key Responsibilities
Go-to-market
- Align & plan GTM timelines for all related system and data task
(incl. Product systems, Sell-in tools, CS milestones, PUR milestones).
- Co-ordinate delivery against milestones to ensure timely & quality execution
- Maintain & Record “product data season checklists”
- Prepare Product system (RMA/SAP) & support sell-in systems (DST/Click) as required
- Manage Post seasonal data review & improvement plan
Product data
- Cluster RMA (or Similar) administrator & system expert
- SAP product master data administrator & maintenance of specified fields (e.g., Segmentation)
- Support Sell-in tool (DST/Click) set-up (incl. boards/image build & ensure visibility)
- Ensure product data flow & troubleshoot
- Prepare & maintain data related templates (incl. Matrix and Pricelists templates)
- Execute regular reports to ensure data accuracy (matrix vs RMA vs SAP) & guide correction
- Order capturing support– develop/maintain grid log template
Marketing system expert
- Support master data related projects (incl. Click & digital showroom tool)
- Sample system administrator & system expert
- SPOC for all marketing systems & internal platforms (e.g., teams/SharePoint)
- SPOC in marketing for IT & IT equipment (incl. Consumer Hub HW)
- Drive system & tools improvement projects for marketing
Analytics
- Range and Category analytics to improve efficiencies, accuracies and support the management of key product priorities in cluster
Key Relationships
- EM Marketing OperationsSystem and Tools Manager
- Cluster Category Managementteam
- Cluster Channels, Customer Service, Purchasing teams
- Cluster and Global IT Support Teams
Knowledge, Skills and Abilities
- Understanding of Marketing & Sales environment
- Structured and organized way of working
- Analytical skills and high-level attention to detail
- Good communication and interpersonal skills
- Independent, logic & proactive thinker
- BI visualization tools (e.g., Microstrategy, Tableau, PowerBI) experience is a plus
Requisite Education and Experience / Minimum Qualifications
- Qualification in related field
- +2 years of cross functional experience in operational driven environment required
- Advance Excel
- ERP – Range Management Tool (M3/similar)
- Coding Knowledge & experience
- SAP product master data knowledge
- Strong systems skills
- Fluent in English
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