Role Overview:
Our Cape Town office is offering an exciting opportunity for a Senior Digital Strategist to join our dynamic team. If you’re a creative visionary with a passion for analysing data, mastering digital channels, and shaping exceptional consumer channel journeys, this role is for you. In this position, you will drive innovative strategies that push the boundaries of digital landing, marketing and the e-commerce environment. Your expertise will not only inspire our creative teams but also directly influence work that truly makes an impact for our clients. If you're passionate about digital trends, channels, tech, tools, research and data-driven insights, we want to meet you.
Key Roles & Responsibilities:
Leadership:
- Drive strategic digital thinking within the agency and with clients.
- Deeply understand our clients, their businesses, objectives, and their brands.
- Present to digitally savvy C-suite clients, leading discussions that build trust and establish the agency’s thought leadership.
- Be the agency's go-to expert for digital insights and recommendations.
- Lead digital innovation by staying ahead of new trends and developments.
- Proactively develop strategies, measurement plans, and proposals that add value for both teams and clients.
Strategic Work:
- Deliver comprehensive reports, research, analysis, audits, planning, pitches, and strategy presentations to help teams and clients achieve their goals.
- Develop digital strategies at both brand and campaign levels, including behavior analysis, customer personas, segmentation, online consumer journeys, best practice channel recommendations, and landscape analysis.
- Create insights from social media listening, website evaluations, usability reviews, and channel planning, including SEO and launch plans.
- Add value and recommendations to our clients' existing consumer and brand strategies to develop personalized marketing strategies to enhance customer loyalty and repeat purchases.
- Produce work that spans across various platforms, including websites, apps, e-commerce platforms, SEO, social media, content, influencer marketing, direct marketing, eCRM, and performance marketing.
- Continuously conduct competitor, industry, trend, and digital landscape reviews to keep strategies cutting-edge and competitive.
Output Management:
Lead and collaborate with teams to develop and implement innovative digital marketing and channel strategies that deliver tangible business results.
- Work closely with Clients, the Client Service and Creative teams to ensure strategies are effectively executed or provide strategic direction when adjustments are needed.
- Use your expertise and communication skills to simplify complex ideas, ensuring clear alignment among all stakeholders.
- Liaise with external suppliers and key stakeholders, such as paid media agencies, to ensure seamless teamwork and integration.
- Regularly review departmental outputs to maintain the effectiveness of channels, tools, and campaign activity & promotions to ensure optimal performance.
- Keep the Agency and Leads informed about innovations, industry changes, and opportunities for collaboration.
Skills/Attributes for this Role:
- Outlook: A positive attitude towards tight deadlines and ability to problem solve and thrive under pressure.
- Communication: Exceptional presentation, verbal, telephonic, and written skills.
- Analytical & Project Management Skills: Strong capability in analysing data and managing time and projects effectively.
- Interpersonal Skills: Excellent ability to collaborate and build relationships.
- Attention to detail: Is a must in our detail-oriented industry.
- Organizational Skills: Highly organized, deadline-driven, and thriving in a fast-paced environment.
- Market Understanding: Deep knowledge of the South African market and its demographic nuances in relation to digital channels and consumer behavior.
- Digital Expertise: Extensive understanding of various digital marketing channels and how to strategically use them to achieve brand and business goals.
- Retail Experience: Experience with retail brands is a plus.
- Tools Proficiency: Comfortable with MAC, Microsoft Office, Google products, and tools like Google Analytics, Tag Manager, Data Studio, Search Console, Falcon, Brandwatch, GWI, Similar Web, AWR, Screaming Frog, and Stellar.
- Adaptability: Demonstrated grasp of emerging digital tools and trends.
- Be Mobile: A valid driver's license and own transport is advantageous but not essential. For this role, you will need the ability to attend workshops, client meetings, and presentations.
Minimum Education Requirements:
- High School Qualification
- Relevant Degree/Diploma in advertising, marketing, communication science, or a related field.
- Proven Expertise: Experience as a Digital Strategist or Digital Marketing Manager, specializing in channel strategies, insights, and e-commerce journeys.
- 4 years + in a leadership role
- 8 years + Strategy experience
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