We are looking for a skilled, creative, conceptual senior copywriter with at least 10 years of experience in conceptualising and producing engaging content for through-the-line channels including, but not limited to ATL, BTL, DM and Digital.
The candidate should have a strong background in financial writing, and extensive agency or marketing experience, specifically in creating compelling marketing copy for a range of channels including, but not limited to, Google Ads, PMax Ads, social media, WhatsApp, and website landing pages.
A keen understanding of the financial services industry is a must.
You should be adept at interpreting briefs, adhering to brand guidelines, and working both rapidly and accurately, in alignment with internal processes.
Key Responsibilities:
- As a key resource in the content team, you will produce compelling, impactful copy across our brands and platforms.
- You will conceptualise and produce content, ensuring all copy aligns with brand guidelines and industry standards.
- You will have an acute visual imagination and be able to conceptualise how campaigns may be represented by the design team.
- You will be adept at every kind of content production, from social media posts, banner copy, web content, and display ads, to Google Ads, scripts, and more.
- You will report to the head of content, who will provide you with project specifications and deadlines.
Key attributes and competencies:
- A team player, above all else.
- Agile, flexible, and calm under pressure.
- Accuracy while multitasking.
- Strong sense of self-discipline and ethics.
- Organised, with good time-management skills.
Requirements:
- A bachelor’s degree in marketing, communications, journalism, or a related field.
- Proficient in MS Office 365, Google Docs, Asana or similar, Microsoft Teams, etc.
- Proven experience as a financial copywriter (non-negotiable).
- Exceptional writing, with a stand-out portfolio that demonstrates conceptual thinking and execution thereof across channels.
- Familiarity with SEO is an advantage.
- Deadline-driven, with strong project management skills.
- Strong administrative and organisational skills.
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