The Company: BetJets
Role Name: Influencer Marketing Manager
Location: Cape Town, South Africa (In-office)
Department: Partnerships & Activations
Role summary
We are seeking an energetic and results-driven Influencer Marketing Manager to join our dynamic Partnerships team. In this role, you will be responsible for managing relationships with affiliate partners and influencers, as well as identifying and recruiting new affiliates to grow our affiliate network. You will work closely with key stakeholders to ensure our affiliate program delivers on its targets and supports the growth of the brand.
This is an exciting opportunity to join a leading sports betting company in South Africa, working with some of the top names in the industry. The ideal candidate will have a passion for sports betting and a solid understanding of the affiliate marketing landscape, but we will also consider applicants with strong account management experience in related fields
Skills and Requirements:
- Experience in Influencer Marketing: Previous experience managing influencer partnerships, preferably within the sports betting or online gaming industry.
- Account Management Experience: 2+ years of experience as an Account Manager, Business Development Manager, or similar client-facing role.
- Understanding of Sports Betting: Knowledge of sports betting products and services is highly desirable but not essential.
- Strong Communication Skills: Excellent verbal and written communication skills for managing relationships and negotiating deals.
- Analytical Skills: Strong data analysis and reporting skills to track affiliate performance and optimize campaigns.
- Negotiation & Networking: Ability to negotiate and build relationships with a variety of partners, including influencers, bloggers, and media outlets.
- Self-Motivated: Able to work independently, manage multiple tasks, and meet deadlines in a fast-paced environment.
Daily Responsibilities:
- Manage Influencer Relationships: Maintain and nurture strong relationships with existing influencers, ensuring they remain motivated and engaged with the brand.
- Recruit New Influencers: Identify and onboard new influencers to expand our network, including content creators, bloggers, and social media personalities.
- Performance Tracking: Monitor influencer campaign performance, providing insights and feedback to optimize results and improve key metrics.
- Campaign Management: Collaborate with influencers to plan and execute campaigns, promotions, and incentives that drive brand awareness, traffic, and customer acquisition.
- Reporting & Analysis: Generate reports on affiliate performance, commissions, and traffic, presenting insights to the Partnerships & Activations Manager to inform strategy.
- Negotiation & Contracts: Negotiate commission structures, contracts, and promotional opportunities with affiliate partners.
- Stay Current on Trends: Keep up-to-date with industry trends, competitor activities, and the evolving sports betting landscape in South Africa.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (preferred but not essential).
- Previous experience in the sports betting industry will be advantageous.
Why Join Us?
- Innovative Brand: Join a forward-thinking team within one of South Africa’s leading sports betting brands.
- Career Growth: Be part of a growing company with opportunities for advancement.
- Dynamic Team: Work with a fun and energetic team, committed to making an impact in the sports betting industry.
