Why do we need you? Trade Marketing Strategy: Develop and implement comprehensive trade marketing strategies that align with company goals targeted at hardware retailers and specialist distributors within the construction industry. Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and challenges. Use insights to inform marketing strategies and tactics. Campaign Development: Design and execute trade marketing campaigns, including promotions, product launches, and educational events, to support sales and drive product adoption. Partner Engagement: Build and maintain strong relationships with trade partners, including distributors, contractors, and retailers. Sales Support: Collaborate with the sales team to provide marketing support, including the development of sales tools, promotional materials, and training programs. Budget Management: Manage the trade marketing budget, ensuring effective allocation of resources and tracking of expenses to achieve desired outcomes. Performance Measurement: Monitor and evaluate the effectiveness of trade marketing initiatives using key performance indicators (KPIs) and provide recommendations for improvement. Brand Management: Ensure consistent brand messaging and positioning across all trade marketing activities. Maintain brand integrity and reinforce brand values. Cross-Functional Collaboration: Work closely with internal teams, including product development, sales, and customer service, to ensure alignment and successful execution of marketing strategies. Leadership: Lead, coach and develop your direct reports to increase their capability, commitment, drive, and performance output so that the organization reaches its objectives, executes its strategies and progresses towards its vision Is this job for you? The ideal candidate should have 3 years experience managing a trade marketing agenda, ideally but not limited to a national retail environment. Advantageous to exposure to hardware retail environment. The candidate should have a relevant B degree in Marketing or Business Management. Previous key accounts experience would be an added advantage. The individual should be highly organized, analytical, and inquisitive, with excellent attention to detail. A proven record in project management skills with the ability to work under pressure and to tight deadlines in a rapidly changing environment. Advanced Computer Literacy and should have demonstrated ability to work across departments to realise business goals. Strong organization & coordination ability, able to consolidate companys information & convert to competitive advantage in promotional material and campaigns. Strong influencing and coaching ability, imparting knowledge in a concise and effective manner. Strong logical thinking ability, deliberate questioning in a comprehensive, thorough manner, able to maintain balance & principle persistence. To make sure nothing is forgotten As a Trade Marketing Manager, you will be responsible for all trade marketing activities across the retail channels nationwide to increase demand for our products in stores whilst ensuring that activities are aligned to the overall marketing strategy and communication plan. Leading the activation of instore merchandising and SG presence in store, including management of FRONT OF STORE execution. Developing trade marketing support materials to ensure consumers are attracted to our products and brands as well as ensure that materials are aligned with corporate branding and messaging. Measuring and reporting on the ROI of key promotions to ensure the ongoing effectiveness of trade marketing activities. Monitoring the progress of initiatives vs. agreed KPIs. Adapting plans where necessary based on the KPI's. Providing KPI report to Head of Key Accounts and other SG key stakeholders. Monitoring the trade spending within the agreed budget. Establishing and maintaining an excellent relationship with all stakeholders. Constantly look for opportunities to build closer relationships with sales teams and customers, tailoring promotional plans to support business growth. Continually develop and share market knowledge of products and brands. Actively negotiates with key stakeholders and functional counterparts to obtain required resources. Actively supports the achievement of common goals across teams/functions and S-G construction companies. Clearly communicates our vision, direction, and strategy up and down the organization. Supports cross-functional working by sharing and building on learning, ideas, and best practice. Conduct research in conjunction with sales and marketing, to ensure that plans are developed for in-store demand generation as well as differentiation against competition. Keeps abreast of S-G product/service offerings, key technologies, competitor offerings and product capabilities. Understands current market environment, competitive dynamics, and key business drivers
