Key Responsibilities:
Meet store acquisition targets for subscriptions across TFG stores
- Agree targets with VAS Ops and business across all available sales mechanisms (Point of Sale and digital platforms) within TFG stores
- Communicate targets to media product managers for budget purposes and to VAS Ops for Profit Allocation alignment Achieve store acquisition budget targets as set out in July reprojections
Negotiate, plan and execute acquisition campaigns with trading companies
- Drive target and actual subscription growth in stores channel
- Negotiate and execute staff and customer facing acquisition campaigns across TFG trading companies
- Ensuring relevant campaign marketing collateral is designed and distributed timeously in conjunction with VAS marketing
- Use of magazine “Exclusive Offers” and brand editorial coverage (e.g. magazine covers and features) in customer facing campaigns
- Negotiate space in stores for promotional material (short-term campaigns and permanent marketing presence).
- Business ownership of all media store campaigns (incl. Jet Club) and incentives across TFG
- Launch and drive subscriptions of Jet Club and digital magazines on the digital platform, DAS (launch date Nov.7, 2024)
- Drive prioritisation of launch of digital magazines at POS (CR lodged)
- Strategize and deliver joint campaigns across the VAS portfolio with TFG Insure, TFG Connect and Hi
- Attend weekly and monthly store channel and VAS meetings as media stores representative Drive internal and external partner forums and meetings for channel and profit growth
Channel reporting
- Weekly reporting of channel target vs. actual at Media Exco
- Understanding and inclusion of trading co. profit allocation performance on media related targets Presentations to trading company marketing forums, head of ops forums, (and trading company Exco’s where required)
Training
- Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets)
- All staff training material updated on all platforms in conjunction with change management and training departments
- Identify and recommend training requirements during store visits Includes external agents (Metrosure, Edge, Tyme) where required
Store and internal mailing list responsibility (printed and digital magazines)
Assess and advise on magazine distribution to stores (volume and magazine title to relevant stores monthly). Example: Man magazine x 5,000 to Markham; Club magazine x 7,000 across all stores etc. Includes distribution of digital magazine links to all relevant parties.
Training
- Ensure staff and customer facing training and marketing material is provided (e.g. customer facing product information pamphlets)
- All staff training material updated on all platforms in conjunction with change management and training departments
- Identify and recommend training requirements during store visits Includes external agents (Metrosure, Edge, Tyme) where required
Stakeholder Management
- Builds and maintains strong strategic and goal-driven relationships with senior key role players across TFG
- Maintains relationships with internal (TFG marketing, VAS Ops, TFG Insure, TFG Connect, and Hi) and external stakeholders & suppliers (Channel partners e.g. Dentsu Creative, Metrosure, Edge)
- Understanding of role of Dentsu Creative in magazine production and sales Strong relationships with media product owners (brand and publishing managers)
Contracts
Represent media in relevant contract negotiations and sign off
Incentive management (with VAS Ops)
- Agree (with business and Ops) incentive payouts for respective products and internal and external sales agents
- Oversee “red flag” fraud process where multiple media products are sold to one customer
- One assistant reporting into this role (current secondment) on incentive float management and customer services in relation to multiple sales Management of clawback process / awareness of cancellation trends
Qualifications and Experience:
- Marketing, project management or other related qualification degree /diploma Min 5 years retail operations and or/ marketing experience
Skills:
- Excellent organisational and coordinating skills
- Ability to influence and persuade at executive levels
- Excellent presentation skills
- High proficiency in Excel and PowerPoint
- High attention to detail
- High energy and enthusiasm levels
- Ability to work under pressure in a deadline driven environment
- Excellent interpersonal and communication skills (verbal and written) Ability to work independently as well as in a team
Behaviours:
- Effectively works with others to achieve shared goals
- Recognises, respects, and appreciates the diverse values, beliefs, and perspectives of others
- Effectively adjusts their behaviour, approach, and decision-making based on the situation
- Develops plans and prioritises initiatives that align to the organisational goals and objectives
- Assesses and improves the efficiency, effectiveness, and quality of various work processes
- Interprets and simplifies complex and contradictory information when resolving organisational problems
- Takes accountability and ensures others are held to account on agreed upon performance targets Sets ambitious goals and takes focused action to achieve desired outcomes to deliver measurable results
The successful candidate would be required to travel within Western Cape for store visits (minimum monthly) and to other cities nationally once every two months (estimated) for store visits, meetings with Ops, training and any other requirements.
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
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