Job Description
The company focus lies in direct consumer engagement, eliciting fresh inquiries daily from various media channels:
- TV sponsorship & advertising
- Google & Facebook PPC
- Social media marketing
- Sales to existing customers/cross-selling
Core responsibility will be spearheading lead generation across these platforms and any additional channels deemed effective. Your objective: to meet the predetermined marketing budget set by senior management, driving sales to align with our business plan.
This pivotal role entails meticulous budget management, ensuring optimal allocation of multi-million-rand funds across pertinent media while achieving target lead values or lower. Utilizing our CRM system, you'll monitor and fine-tune performance metrics to maintain alignment with key performance indicators.
Creativity is paramount in this dynamic role, where you'll continuously innovate campaigns to propel the company forward in the rapidly evolving digital and TV landscape. This involves negotiating with suppliers to optimize costs and enhance exposure.
You'll oversee a small team initially, including a website & graphic designer, and collaborate closely with key suppliers such as a Google specialist and media buyer, fostering a culture of innovation and excellence.
Desired Experience & Qualification
Bachelor's degree in Marketing, Business Administration, or a related field.
Proven track record in a senior marketing role.
Strong experience in digital marketing, including PPC advertising, email campaigns, and social media marketing.
Demonstrated success in managing marketing budgets and achieving targeted ROI.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Strategic thinking and creativity to develop innovative marketing campaigns and initiatives.
Strong leadership skills, with experience in managing and mentoring a team.
Ability to thrive in a fast-paced, dynamic environment and adapt to evolving business needs.
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